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What do people say about Google? What's the freshest news, the brightest comment? Start reading and stay tuned!
 

September 02, 2007

Google OS

Explore Popular Google Maps

Google's personalized maps are a great way to share details about your trips or to place geographical information in its context. Unfortunately, it's not very easy to find them as the custom maps are buried at the bottom of Google's local search results.

This mapplet lets you see popular maps created by other users as you navigate in Google Maps. You may find details about interesting places, pictures and videos, art guides, tips and tricks from tourists. Don't forget to enable "Browse Popular Maps" in the left sidebar.

Other interesting overlays include photos from Panoramio and Picasa Web Albums (added by default), videos from YouTube and Wikipedia articles.


{ via Google LatLong }

by Ionut Alex Chitu at September 02, 2007 10:19 PM under Google Maps

Slashdot

Virtual Earth Exposes Nuclear Sub's Secret

NewsCloud alerts us to a story a few months old that has been getting a lot of play recently. A Seattle blogger, Dan Twohig, was browsing in Microsoft's Virtual Earth when he accidentally came across a photo of a nuclear sub in dry-dock. Its propeller is clearly visible — this was a major no-no on the part of someone at the Bangor Sub Base. The designs of such stealth propellers have been secret for decades. Twohig blogged about the find and linked to the Virtual Earth photo on July 2. The debate about security vs. Net-accessible aerial photography has been building ever since. The story was picked up on military.china.com on Aug. 17 — poetic justice for the Chinese sub photo that had embarrassed them a month before. On Aug. 20 the Navy Times published the article that most mainstream media have picked up in their more recent coverage. Twohig's blog is the best source to follow the ongoing debate. No one has asked Microsoft, Google, or anyone else to blur the photo in question. Kind of late now.

Read more of this story at Slashdot.

by kdawson at September 02, 2007 09:27 PM under internet

Google OS

Google Presentations and JotSpot Could Be Available Next Week


Google will participate at the Office 2.0 Conference that takes place next week in San Francisco. Jonathan Rochelle, Product Manager at Google Spreadsheets, will be there:

"Almost a year ago - it was October 10-11, 2006, actually - I participated in the Office 2.0 conference where we (Google) announced the combination of two of our collaborative content creation/editing products: Spreadsheets, which was in Labs at the time, and the Word Processing product formerly known as Writely. Google Docs & Spreadsheets won't even be 11 months old when this year's Office 2.0 conference is held.... which is really just a shocking (to me) reminder of how young this space is."

This conference seems the perfect place for launching the much-anticipated presentation app. Google announced in April that the "due date is this summer" and made two acquisitions: Tonic Systems and Zenter.

Another Google acquisition, JotSpot, could also be integrated into Google Docs. JotSpot's help center is already hosted at google.com, the same as JotSpot's discussion board. In January, JotSpot launched "the last JotSpot version produced before the migration [to Google's infrastructure] occurs", while in July, Dave Girouard announced that JotSpot will be a part of Google Apps.

After all, if Google launched Docs & Spreadsheets at the Office 2.0 Conference, it makes sense to showcase its evolution there.

by Ionut Alex Chitu at September 02, 2007 09:19 PM under Google Docs

Slashdot

Will the Pope Declare Google Evil?

theodp writes "In the next few days, Pope Benedict XVI plans to issue his second encyclical, in which he is expected to denounce the use of tax havens as socially unjust and immoral in that they cheat the greater well-being of society. He is also expected to argue that the globalized economic world needs to be regulated. Prime technology companies playing the offshore 'profit laundering' game include Dell, Google, Microsoft, and Sun, who set up subsidiaries in Ireland, where the corporate tax rate is a low 12.5% and no taxes are charged on royalties (e.g. from patents)."

Read more of this story at Slashdot.

by kdawson at September 02, 2007 05:52 PM under money

Customize GTalk

New RSS feed!

Check http://www.customizetalk.com for the location of the new RSS feed.

by wumpus at September 02, 2007 05:03 PM

Google Weblog

News: Google launches "Features, Not Products" initiative

Sergey Brin is telling employees to stop making old products and start improving new ones. "For example, said Chief Executive Eric Schmidt, Google plans to combine its spreadsheet, calendar and word-processing programs into one suite of Web-based applications."

September 02, 2007 05:02 PM

Webmaster World

Starting to Sell Ads Directly to Advertisers

Making the cross to selling direct ads and not tripping up Googles paid links wrath? (-subscription required)

September 02, 2007 05:02 PM

To Trust Or Not to Trust Google Site Webmaster Tools

A often heated debate on whether to give Google your most valuable site info. - (subscription required)

September 02, 2007 05:02 PM

Researcher Buzz

More Science Information, YouTube Style

Back in April I wrote about a site that hosted video lectures related to science and computing. There’s a new one available, launched yesterday in alpha. This one is called SciVee and is a collaboration between the National Science Foundation and the San Diego Supercomputer Center at UC San Diego. You can visit it at http://www.scivee.tv . The front page looks a bit like YouTube, with featured videos, tags, and a search box. Only instead of a video like, “Cat falls off table,” it’s “Structural Evolution of the Protein Kinase–Like Superfamily.”

Content on this site is divided into two types: Pubcasts (videos corresponding to peer-reviewed publications) and Videos (all scientific videos not belonging to a paper.) You can search or browse through a tag cloud, or review one of the many channels. (The channels are all called PLoS something-or-other; the PLoS stands for Public Library of Science.)

I picked the tag animals. I got three results, which listed a screenshot, title, and description. The descriptions are thorough but how useful they are to you depends on how much science you know. (”The protein kinase family is large and important, but it is only one family in a larger superfamily of homologous kinases that phosphorylate a variety of substrates and play important roles in all three superkingdoms of life.”)

Click on the title of the video and you’ll get a page for it. How that page looks depends on what you’re viewing. If you’re viewing a pubcast — a video that is associated with a peer-reviewed publication — you’ll get information about the paper in large format (with a link to the original paper) while the video will be a bit smaller (but still viewable, and you do have the option to enlarge it). In a plain video which is not associated with a peer-reviewed publication, the video will take center stage and be much larger. Both types of content have space for ratings, comments, and tags.

The videos varied a lot by quality. The ones that weren’t pubcasts tended to be a bit more “slick”. One or two of the pubcasts were a bit hard to hear (”Ten Simple Rules for Getting Published”) but for the most part they were easy to watch and hear. (This doesn’t mean it was easy to understand the content — most of this stuff is way over my head.)

You can register on this site, but you’re able to watch videos without registering. (You’ll have to register to provide comments and ratings for videos.) If you’re interested in uploading your own science-related content, be sure to read the site’s FAQ.

This post came from ResearchBuzz, a site with news and information about online data collections. Visit us at ResearchBuzz.com .

by admin at September 02, 2007 11:09 AM under Multimedia-Video

 

September 01, 2007

Google OS

Related Searches, at the Top of Google's Results Page

It's always difficult to show good results for general terms, that's why search engines suggest refinements to precisely define what you want to find. Yahoo displays them both at the top and at the bottom of the page, while Ask has an entire sidebar for search suggestions. Clusty aggregates results from other search engines and clusters them dynamically.

Google was more conservative and placed the related searches at the bottom of the page and sometimes in the middle of the page as an "inline revision", but now it started to show the queries at the top of the page. Usually the related searches add one or two words that disambiguate the query. They're also useful as a guidance if you don't know too much about a certain domain and you want to explore it.

From all the search engines, Ask.com is the most courageous because it offers a wide variety of suggestions while typing your query, so it can drastically improve the quality of your search query. In many cases, all you need to obtain great search results is a well-chosen query and these suggestions, obtained from other users that manually refine the queries, are helpful.

by Ionut Alex Chitu at September 01, 2007 11:59 PM under Web Search

Googling Google

Hidden flight simulator application in Google Earth

Though it’s nowhere close in features to the competition, Marco Gallotta found a hidden flight simulator feature inside the newest version of Google Earth — it’s actually not too shabby for the first go-around. There are two airplanes to choose from, several airports and of course the satellite imagery you have come to love [...]

by Garett Rogers at September 01, 2007 11:53 PM under Google Earth

Google Blogoscoped

Google Employee Takes Photo With Every VIP

Chade-Meng Tan is a Google engineer who likes to take a photo with every celebrity visiting the Googleplex. The New York Times says a gallery of his photos is “lining a hallway” at the Google headquarters, and that his business card reads, “Jolly Good Fellow (which nobody can deny).” Here are some of the people he’s standing side-by-side with:

  • Tech celebrities like Steve Wozniak, Linus Torvalds, Richard Stallman, Alan Kay, Ray Kurzweil
  • Politicians like Colin Powell, John Edwards, Bill Clinton, Hillary Clinton
  • Google’s top guys Eric Schmidt, Larry Page, Sergey Brin
  • Mikhail Gorbachev
  • Dalai Lama
  • Jane Goodall
  • Ken Jennings (mastermind of the US Jeopardy)
  • Authors Neil Gaiman, Malcolm Gladwell, Terry Pratchett, David Vise
  • Actors and entertainers like Robbie Williams, Gywneth Paltrow, Wyclef Jean, Chris Tucker and many more

[Thanks Search-Engines-Web! Photo by Chade-Meng.]

[By Philipp Lenssen | Original post | Comments]



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by Philipp Lenssen at September 01, 2007 03:03 PM under Search

Googling Google

The Google Store has gone green

The next time you visit the Google Store, you will notice small icons beside most items they sell. These icons represent why that product can be considered “green”. The Google Store is going green. We only have one Earth and we want to do our best to take care of her, so we’ve worked hard [...]

by Garett Rogers at September 01, 2007 02:29 PM under Google

Google OS

Google OS Tab for Your iGoogle Page

Google has improved the way you can share iGoogle tabs with your friends. Now you can also share the settings, so a weather gadget will keep the information about locations, zip codes and temperature scale.

Here's a Google OS tab that contains some of the most popular Google gadgets grouped in three columns:

- navigation and search (links to the most important Google services and to your bookmarks, a gadget for searching the web)

- news (the top Google News and your feeds from Google Reader)

- communication (Gmail, Google Calendar, to-do items and Google Docs)

This tab remembers some of the changes I've made to the gadgets: I removed some Google services from the list of links, I added a custom section to the Google News gadget and disabled local search in Google Mini Search.


To share a tab, you need to click on the small arrow next to its name, select "Share this tab" and enter a list of friends. If you only want to get the URL that lets you share the tab, you can enter your email address. The changes aren't reflected in the iGoogle pages that contain your shared tab, so make sure everything is in the right place before sharing the gadgets.

by Ionut Alex Chitu at September 01, 2007 11:24 AM under Personalized Homepage

Google Blogoscoped

Google News Content Hosting, Duplicate Detection

Enter china products into Google web search, and the top result will be a Google News onebox. This onebox links to a new feature by Google News: Google-hosted news articles. Google partners with different news agencies, like Associated Press, Agence France Press and Canadian Press, to bring you straight to the source content of an article.

Google combines this with a new duplicate detection, which, as Google argues, brings you more diversity in News results because you get less copies of licensed news content (as you may know, stories from news agencies like Reuters usually appear as copies or near-copies in hundreds of newspapers). To those sources part of Google News which don’t hand out straight copies of content by AP, Reuters and others, this might bring a bonus in traffic, because they may start being more visible in story clusters.

Right now, Google’s hosted articles – like the one titled “Poll: US Shares Blame for China Products” – are remarkably clutter free and accessible (except for outside search bots, which Google disallows to crawl this content via their robots.txt directive). If they stay this way, and the URLs are stable, it might become a preferred way for many of us to link to news agency content.

In the future however Google can use this place to display their advertisements. Hosted news articles show that sending users away as quick as possible is not Google’s goal anymore, if it ever was. Contrast this to pre-IPO statements made by the Google co-founder in an interview from 2004:

<<Playboy: With the addition of e-mail, Froogle – your new shopping site – and Google news, plus your search engine, will Google become a portal similar to Yahoo, AOL or MSN? Many Internet companies were founded as portals. It was assumed that the more services you provided, the longer people would stay on your website and the more revenue you could generate from advertising and pay services.

Larry Page: We built a business on the opposite message. We want you to come to Google and quickly find what you want. Then we’re happy to send you to the other sites. In fact, that’s the point. The portal strategy tries to own all of the information.
>
Playboy: Portals attempt to create what they call sticky content to keep a user as long as possible.
>
Larry Page: That’s the problem. Most portals show their own content above content elsewhere on the web. We feel that’s a conflict of interest, analogous to taking money for search results. Their search engine doesn’t necessarily provide the best results; it provides the portal’s results. Google conscientiously tries to stay away from that. We want to get you out of Google and to the right place as fast as possible. It’s a very different model.>>

[Via Google Operating System and Google News blog.]

[By Philipp Lenssen | Original post | Comments]



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by Philipp Lenssen at September 01, 2007 12:53 AM under Search

 

August 31, 2007

Search Engine Roundtable

Weekly Search Buzz Roundup - 08/31/07: Pulse Back, Search Suggest, & SES/Google Dance

Last week, the Search Buzz Roundup was primarily replaced by our conference coverage (and the awesome Google Dance). But now we're back to the daily grind (and us RustyBrick folks are at it on Monday as well, so you all...

by barry@rustybrick.com (Barry Schwartz) at August 31, 2007 07:30 PM under Search Buzz RoundUp

Search Engine Journal

Social Media’s Direct Influence on Search Engine Ranking

Social media marketing is becoming more of an accepted part of the online marketing mix because of its ability to drive website traffic and inbound links to sites. Techniques like link baiting, Digg-baiting, and submitting sites to bookmarking or social voting services like Del.icio.us, Digg, StumbleUpon and Reddit have been known to achieve both short and long term value to the sites targeted by such campaigns.

Sometimes however, the short term effects can outweigh the long term effects, and if a social media campaign does not end up with a lot of external links which help with search engine rankings, the end result can be criticism. Complaints about social media marketing such as “none of the links point to the homepage”, “the traffic is worthless”, or “it’s just the flavor of the month” are tremendously overshadowed and cast aside by some new developments in the major search engines.

Social media marketing has a direct effect on search engine rankings and engines are using social voting systems and bookmarking trends to determine quality sites.

In an effort to open the eyes of the search and online marketing community to the importance of social media in the online marketing mix, I am going to discuss :

  • Current trends with Google and Yahoo giving higher ranking to sites or content based upon social media voting.
  • Ways search engines can use Bookmarking and Social News service to better their results.Patents the two search engines have filed which support the expansion of these trends.
  • Steps you can take for basic social media marketing which will help with your current & future search rankings.

Social Media Reviews & Stats Driving Top Search Results

Google Ranking Videos in First Page Results

Social media voting and user views are currently taking a direct effect on Google’s page one search engine results. Google Universal Search melds the Google Web, Image, Video, News, Blog and other vertical search results into one page of relevant information.

At Search Engine Strategies San Jose, Sherwood Stranieri of Catalyst Online looked at the Google results for Criss Angel, the popular illusionist. When currently performing a search on Google for Criss Angel, 4 of the top 10 search results are video results which are housed at YouTube and MetaCafe.

If you compare the traditional SEO stats for the videos, you’ll see that the pages with the highest PageRank or incoming links are not ranked first:

  1. YouTube Criss Angel Video : PageRank 3, 120 inbound links
  2. YouTube Criss Angel Video 2 : PageRank 3, 246 inbound links
  3. Metacafe Criss Angel Video : PageRank 5, 340 inbound links
  4. Metacafe Criss Angel Video 2 : PageRank 4, 214 inbound links

However, if you look at the social video variables of views and comments, those rankings make much more sense:

  1. YouTube Criss Angel Video : 5.4million views, 10k comments
  2. YouTube Criss Angel Video 2 : 2.3 million views, 4k comments
  3. Metacafe Criss Angel Video : 17 million views, 416 comments
  4. Metacafe Criss Angel Video 2 : 3 million views, 478 comments

Comments are playing a very important factor in the ranking of these videos, as are views. User generated comments, essentially reviews of the media, have a direct impact on Google first page rankings. If your business uses successful viral web video for its marketing, then comments will naturally come. In addition, this can also work against a brand’s image; just do a search on Google for ‘mentos’.

Note : Even if your business does not use video uploads to YouTube or other media outlets to market your brand or services, keep in mind that the use of comments as a ranking algorithm may not always be limited to video. More and more sites are implementing user comments as a form of feedback, communication and community building. Google could easily determine that quality comments on news sites or blogs can make a difference in search engine results; which is even more reason to get your readers to contribute.

Yahoo Ranking Restaurants & Hotels By Reviews

For a more concrete example of how social media comments, reviews and rankings are currently influencing search engine results, let’s take a look at local business searches on Yahoo Search and its use of Restaurant & Hotel Shortcuts.

Yahoo Local prides itself on search relevancy based upon social media participation, and the Restaurants Shortcut on Yahoo Search is reflective of this.

As an example, when a search is performed on Yahoo for ‘Tampa Restaurants‘ a Shortcut is served with links to restaurant categories, neighborhoods and restaurants ranked by the number of user ratings & reviews.

Yahoo Tampa Restaurants

As you can see, Bern’s Steak House is ranked #1 on this Yahoo Search because it has the most user ratings. Essentially, if their competition wanted to overtake the top position, they could easily do so via social media marketing : incentivizing or motivating their customer base to rate and write reviews about their restaurant and services in their Yahoo Local profile. For example, Charley’s Steak House needs only 22 ratings to top Bern’s in the Tampa results. If I were their marketing manager, I would take full initiative to do so and rank #1 on not only Yahoo, but also Google which aggregates business reviews from different local social sites including CitySearch, AOL and TripAdvisor.

Google Tampa Restaurants

Social Bookmarks and Voting’s Influence on Search Rankings

What Social Media Can Bring to Search

The examples of Yahoo user reviewed restaurant searches or the ranking of videos in Google search are current uses of social media’s measurrestaurantsable variables of reviews, ratings, comments and/or video plays being a critical part of these searches, but social media goes far beyond restaurants and videos.

Monitoring social bookmarking services like Del.icio.us, StumbleUpon and Ma.gnolia can help search engines in multiple ways by:

  • Indexing Sites Faster : Humans bookmark sites launched by their friends or colleagues before a search engine bot can find them.
  • Deeper Indexing : Many pages bookmarked are deep into sites and sometimes not as easily linked to by others, found via bad or nonexistent site navigation or linked to from external pages.
  • Defining Quality : If someone takes the time to bookmark a site, it usually has some quality to it.
  • Measuring Quality : Essentially if more users bookmark a page, the more quality and relevance that site has. A site with multiple bookmarks across multiple bookmarking services by multiple users is much more of an authority than a site with only several bookmarks by the same user.
  • External Meta Data : Users who bookmark sites tag them with keywords and descriptions which add an honest and unbiased definition which is created by the public and not the owner of the site.
  • Co Citation : Social bookmarking sites tend to categorize sites and pages based upon the tags used by humans to describe the site; therefore search algortihms can classify these sites with their peers.

In addition, by indexing the social measurement variables such as commenting and votes at Digg, Reddit, Netscape and various niche oriented (all of those Pligg powered hubs), search engine algorithms can also benefit from social news sharing sites by:

  • Number of Votes : Similar to the number of bookmarks, the more votes a page receives on Digg or Reddit, the more useful that information usually is. If the same page receives multiple votes across multiple social news voting sites, the higher quality the site.
  • Categorization : Like Co Citation, categorization can help define the subject of a site, therefore better helping the engine address searcher intent.
  • Commenting : The number of comments can be compared to the number of votes, the higher the comment to voting ratio, the more relevant the news story or site was to the user; therefore, more relevant to the searcher.
  • Relevant Sites : Techmeme and Netscape (and hopefully soon Digg) suggest relevant pages and sites to the stories which make their ‘popular’ categorical pages via intra-linking or blog index monitoring. Engines can learn from these projects to help users find alternative or relevant selections in their search results.

To the best of my knowledge, no search engines are currently implementing all of these theories into their current algorithms, but we cannot overlook that Google has been a partner of Digg for years, Microsoft will soon be, Yahoo owns Del.icio.us and AOL runs Netscape. These social services also offer API’s and are completely open to search spidering, which makes these variables mentioned above available to search engines for the taking.

Patents : Search Engines Using Social Media

In order to gather a more definitive scenario of how the major search engines will take advantage of social media metrics to serve more relevant results to the end user, I spoke with Bill Slawski of SEObytheSEA about patent applications filed by Google and Yahoo and Bill supplied the following :

Yahoo Social Media & Search Patents

1. Search using graph colorization and personalized bookmark processing

In a search processing system, identifying input authority weights for a plurality of pages, wherein an input authority weight represents a user’s weight of a page in terms of interest; distributing a page’s input authority weight over one or more pages that are linked in a graph to the page; and using a resulting authority weight for a page in effecting a search result list. The search result list might comprise one or more of reordering search hits and highlighting search hits.

This can be applied to a single user, or to a social network of users. See the section starting with: [0122] Application to Personalization

2. Systems and methods for collaborative tag suggestions

Discusses services like Flickr, del.icio.us, and Yahoo’s My Web 2.0, and a “goodness” measure to find the best tags to annotate different pages and objects (such as images and videos).

The suggested collaborative tags can be selected by a user to annotate content items found in a corpus of documents (e.g., the World Wide Web). As used herein, the term “annotation” refers generally to any descriptive and/or evaluative metadata related to a Web object (e.g., a Web page or site) that is collected from a user and thereafter stored in association with that user or object. Annotations may include various fields of metadata, such as a rating (which may be favorable or unfavorable) of the document, a list of keywords identifying a topic (or topics) of the document, a free-text description of the document, and/or other fields. An annotation may advantageously be collected from a user of the corpus and stored in association with an identifier of the user who created the annotation and an identifier of the document (or other content item) to which it relates.

3. Search engine with augmented relevance ranking by community participation

Shows aspects of a personalized Yahoo Search based upon user tagging and annotation of web pages, and trusted social networks. Trust ratings may be given to users of the social network, and may be used in a dual Trustrank system that provides a Trustrank value for pages and domains based upon the reputation of people bookmarking, visiting, saving, tagging, and annotating those pages.

4. * Search systems and methods with integration of user annotations
* Search systems and methods with integration of aggregate user annotations
* Search system and methods with integration of user annotations from a trust network

These appear to be related to Yahoo’s “My Web” pages, which allow people to bookmark and annotate pages. The abstract of the third patent application listed:

Computer systems and methods incorporate user annotations (metadata) regarding various pages or sites, including annotations by a querying user and by members of a trust network defined for the querying user into search and browsing of a corpus such as the World Wide Web. A trust network is defined for each user, and annotations by any member of a first user’s trust network are made visible to the first user during search and/or browsing of the corpus. Users can also limit searches to content annotated by members of their trust networks or by members of a community selected by the user.

5. Using community annotations as anchortext

Personalized information may be treated in a manner similar to other information comprising a content item for indexing, searching and ranking purposes. For example, personalized information such as annotations and tags may be treated similar to anchortext from a web page. Personalized information, like anchortext, includes descriptive text, but is created by individuals other than the author of a content item. Furthermore, personalized information provides descriptions, opinions and alternate forms of references (including spelling and word form variations) that might not be found in the original content item.

6. Interestingness ranking of media objects

An “interestingness” score might be created for images on Flickr, based upon user actions related to that image,quantity of user entered and edited metadata, access patterns for the pictures, time, system settings, and the relationship of the user to the poster of the image.

[0038] The quantity of user-entered metadata may include, for example, parameters such as the number of tags, comments and/or annotations assigned to the media object, and/or the number of users who have added the media object to their favorites/bookmarks. (Adding an audio media object to a user’s favorites may include adding the media object to a user’s playlist.) Alternatively or in addition to those parameters, the quantity of user-entered metadata may be user-related and include, for example, the number of users who have added tags, comments and/or annotations to the media object, and/or added the media object to their favorites/bookmarks.

Google Social Media & Search Patents

7. Methods and systems for personalized network searching

Describes how a person’s bookmarks and annotations for those bookmarks (and perhaps ratings based upon those bookmarks) may be used to rerank pages for personalized search. Bookmarks can also be shared:

In one embodiment, a user may share or overlay bookmarks. For example in one embodiment, a user is able to open up their bookmarks for others to view. In another embodiment, a user is able to aggregate other users’ bookmarks into their own set of bookmarks (either via copying or via an overlaid reference semantics). Such a feature may prove useful for community building (e.g., “Add this group’s bookmarks to your favorites” when joining a new mailing list). In one such embodiment, the bookmark indicators in results pages distinguish between those pages explicitly bookmarked by the user from those gathered by others. Given a canonical URL through which to reference another individual/organization’s bookmarks, the service provider can derive a sense of the popularity of a person’s links and weight those bookmarks correspondingly (a la PageRank applied to the subgraph of bookmark interlinks).

[0069] One embodiment of the present invention fosters community and relationship building. In one embodiment, the search engine is able to recognize clusters or pairs of users having similar interests. Such an embodiment is able to suggest other users with which to network.

8. Information retrieval based on historical data

[0114] According to an implementation consistent with the principles of the invention, user maintained or generated data may be used to generate (or alter) a score associated with a document. For example, search engine 125 may monitor data maintained or generated by a user, such as “bookmarks,” “favorites,” or other types of data that may provide some indication of documents favored by, or of interest to, the user. Search engine 125 may obtain this data either directly (e.g., via a browser assistant) or indirectly (e.g., via a browser). Search engine 125 may then analyze over time a number of bookmarks/favorites to which a document is associated to determine the importance of the document.

[0115] Search engine 125 may also analyze upward and downward trends to add or remove the document (or more specifically, a path to the document) from the bookmarks/favorites lists, the rate at which the document is added to or removed from the bookmarks/favorites lists, and/or whether the document is added to, deleted from, or accessed through the bookmarks/favorites lists. If a number of users are adding a particular document to their bookmarks/favorites lists or often accessing the document through such lists over time, this may be considered an indication that the document is relatively important. On the other hand, if a number of users are decreasingly accessing a document indicated in their bookmarks/favorites list or are increasingly deleting/replacing the path to such document from their lists, this may be taken as an indication that the document is outdated, unpopular, etc. Search engine 125 may then score the documents accordingly.

9. Methods and systems for improving a search ranking using article information

Systems and methods that improve client-side searching are described. In one aspect, a system and method for receiving a search query, determining a relevant article associated with the search query, and determining a ranking score for the relevant article based at least in part on client-side behavior data associated with the relevant article is described.

Many different aspects of user behavior are viewed in this document to determine a ranking score for articles, such as how often the article is accessed, or printed, or how far someone scrolls down a page. Bookmarking activity is described in this section:

[0044] Block 211 is followed by block 212, in which book-marking data associated with an article is determined. Book-marking information may comprise, for example, information about book marking of an internet URL, book marking within a text article to other portions of the same article or of a separate article, how many bookmarks are connected with a particular article, the textual content of the book mark associated with the article, or any other information relating to book marks associated with the article or article.

10. Entity Display Priority in a Distributed Geographic Information System

Annotations from users may be helpful in coming up with an “interestingness” ranking that determines whether placemarks are shown for certain locations on Google Maps or Google Earth.

Decentralized Web Annotation : Describes a way of allowing people to annotate Webpages from within their blogposts. Might be something we may see someday at Blogger.

Implementing Social Media Marketing into a Search Marketing or Link Building Campaign

The above information proves that social media attributes have a direct effect on search engine ranking. Here are some basic social media marketing techniques and resources on social media marketing from Search Engine Journal and other informative blogs.

Link Building : As we have discussed above, social media marketing plays an essential role in current and future search engine rankings, from bookmarks to link building. Oh yes, why link building? Because the site profile pages on these social sites usually pass link juice (especially Netscape) and also get highly indexed in search engines themselves; especially for longtail terms.

For more information on Link Building via blogs, social news sites and bookmarking see:

Local Reviews : If your business has a storefront like a restaurant, hotel or specialty boutique would, motivate customers to rate your services on Yahoo Local, CitySearch, TripAdvisor and other business rating services. As shown above, having more reviews that your competition will help achieve top search rankings.

For more information on enhancing your search visibility with reviews and ratings please see:

Submit to StumbleUpon : StumbleUpon encourages site owners to submit their own sites and pages for the StumbleUpon community to rate and review. If they don’t like your site, you won’t get much traffic. But if the community does like it, expect thousands upon thousands of users to visit and review your site themselves.

For more information on StumbleUpon please see:

Submit to Digg, Netscape and Reddit : If you have a good piece of content which is attractive to these communities, submit the story yourself, ask a friend, or a top user in these communites. But do this sparsely, too many submitals of your own stuff or useless information can lead to you or your site being banned by these services.

For more information on marketing via these sites see:

Please feel free to share your thoughts on social media’s influence on search engine rankings in the comments below.

by Loren Baker, Editor at August 31, 2007 01:14 PM under Search Engine Optimization

PliggSites.com : Directory of Pligg Powered Sites

The effect of Digg style sites on link building, SEO, and driving traffic has helped fuel the social media marketing movement. But did you know there is much more to social media marketing than just listings on Digg, Netscape and StumbleUpon?

Pligg is an open source program which powers a lot of the Digg style sites on the market and if you represent a niche business, chances are that there is a Pligg powered site perfect for your marketing campaign. Being that these sites are extremely focused, my professional opinion is that by participating in them you can attract more targeted traffic to your web site and listings may have a more powerful effect on future search rankings; especially in vertical and longtail results.

For example, in Search Engine Journal’s case, 100 Sphinn visitors could be much more powerful than 5,000 Digg users as Sphinn members are search engine marketers, tuned into the search world, and highly receptive to our material and sponsorship messages.

Some of my favorite targeted Pligg sites are:

Search for more targeted Pligg powered sites at PliggSites.com

What are your favorite Pligg powered sites? Feel free to share them in the comments below.

by Loren Baker, Editor at August 31, 2007 01:12 PM under Social Media Optimization

 

August 27, 2007

(Googler) Matt Cutts

Clearing out my tabs

I always end up with a ton of open tabs in my browser. Here’s some of the things I’ve enjoyed, but won’t do a full-scale blog post about. You might have missed these the first time around:

- Mike Grehan noticed a Google experiment to let users suggest urls to Google for specific searches. If you repeat the search, your suggestion will show up at #1 for you. Google is always running a bunch of experiments; I just like the idea of users contributing suggestions to Google.
- I noticed two good articles about using AdWords well. The first one is from Amy Konefal. She walks you through separate bids for content vs. search ads; the ability to not show ads to sites you choose to exclude; Google’s Placement Performance reports, and how to check the return-on-investment (ROI) for individual sites; how to ramp up advertising using site targeting for sites that perform especially well; and how to mine Google’s new Search Query reports to find new keywords to bid on, or poorly performing keywords to exclude by adding as a negative keyword. You should really go read the whole post though; it puts some of Google’s ad tools in a nice historical perspective. It also drives home that Google provides a lot of tools for the advertisers that are willing to invest the time. I believe that the more familiar you become with AdWords, the better your ROI will be.
- The other AdWords article I enjoyed was by a post by Brad Geddes. Geddes discusses some of the same ground as Konefal from a slightly different viewpoint. Geddes additionally mentions geotargeting to improve your ROI, the fact that you can exclude IP addresses from seeing your ads, the fact that Site Exclusion allows you to block an unlimited number of sites, and Google’s invalid clicks report. That report tells you how many ad clicks were discarded by Google so you didn’t have to pay for them. Geddes points out that the invalid clicks report can help reconcile your analytics results with your ad clicks. Together these two articles cover a lot of AdWords tools. There are still a few other things you can explore, such as auto-tagging your ad clicks so that things like page reloads and back-button navigation don’t cause confusion.
- Walkscore takes an address and estimates how “walkable” that address is. It looks at things like where the nearest grocery store is, how far it is to the nearest bookstore, etc. It’s a pretty neat use of web APIs for maps.
- I’m normally not a sucker for Matt-baiting. I didn’t link to the Cartoon Matt doll (until now, I guess). But I have to say that I really enjoyed LOLCUTTS. Very creative, Michael. :) I’m surprised that you didn’t take advantage of some of my sillier photos.
- People have figured out how to compile and load native apps on the iPhone. One recent thing I’ve seen is an NES emulator for the iPhone. It’s not something I’d run, but I still like the idea of being able to run my own programs on the iPhone. Now if homebrew iPhone apps could read the tilt sensor well, maybe I wouldn’t have to carry a pedometer in my pocket. :)

by Matt Cutts at August 27, 2007 06:42 AM under Google/SEO

 

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