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July 16, 2007

Search Engine Watch Blog

Rediff Possible Google, Yahoo Buy To Imrove India Presence

The value of Rediff India Ltd. - which owns one of India's most popular consumer Internet portals - has been speculated as a possible acquisition by Google and Yahoo by numerous publications recently.

"Talk of the deal is emerging in the context of a general worldwide rebound in the Internet business, and India emerging as a hot story in the global economy with strong growth in both telephone penetration and the Internet in urban areas," the the Hindustan Times reported today.

While Barrons suggested the price of Rediff right now may be too high.

July 16, 2007 06:02 AM under Yahoo: Acquisitions

Google Responds To Auusie Fraud Claims

Google has responded to the "legal proceedings by the Australian Competition and Consumer Commission (ACCC) that Google has failed to adequately distinguish "sponsored links" from "organic" search results", the UK Telegraph reported today.

Google spokesman Rob Shilkin told the UK Telegraph: "Google Australia believes that these claims are without merit and we will defend against them vigorously. They represent an attack on all search engines."

The court date is set for August 21.

July 16, 2007 06:02 AM

AdSense Adds CPA Ads With CPC, CMP Ads

A thread over at WebMasterWorld is discussing the integration of Cost Per Acquisition (CPA) ads into the AdSense mix. CPA had been offered as a beta to a number of advertisers but it seems a bunch more are seeing this on their sites.

July 16, 2007 05:47 AM under Google: AdSense

Digg

Google Reader + Facebook Application = Digg killer?

Mario Romero has built something very interesting that’s getting more interesting all the time.

July 16, 2007 05:10 AM

 

July 15, 2007

Customize GTalk

New RSS feed!

Check http://www.customizetalk.com for the location of the new RSS feed.

by wumpus at July 15, 2007 10:03 PM

Google Weblog

News: Google launches "Features, Not Products" initiative

Sergey Brin is telling employees to stop making old products and start improving new ones. "For example, said Chief Executive Eric Schmidt, Google plans to combine its spreadsheet, calendar and word-processing programs into one suite of Web-based applications."

July 15, 2007 10:03 PM

Webmaster World

Google Plans a New Meta Tag - "unavailable_after"

Dan Crow, director of crawl systems at Google, discusses plans for a new "unavailable_after" meta tag to identify time-sensitive content.

July 15, 2007 10:02 PM

(Googler) Pedram Keyani

A historic weekend

This weekend marks two important milestones in my life.

On Friday July 13th, 2007 I resigned from Google in search of new challenges and risks. This was a hard decision to come to and I have been seriously thinking about it for the last few months. In the end I decided (with support from my wife) that I am at the point in my career where I can make risky decisions. I am young enough that I can jump off the ledge and not worry about landing on my feet or my head because either way I have time to pick myself up and try again. So Friday I leaped off that ledge, look for an update on where I land.


Today Sunday July 15th, 2007 I weighted myself after working out and after over 10 years I finally weight under 200lbs...... ok so my weight is 199.9 and a fart could bump me back over to 200 but the last time I was under 200 lbs I was 17 years old. I have lost over 15lbs in the last 12 weeks and I know with continued dedication I will be able to get to 190.

by Pedram Keyani at July 15, 2007 09:38 PM

Google OS

Google's Evolution as Seen on Wikipedia

Wikipedia's page for Google changed a lot as Google morphed from a search engine to an Internet company. The Wayback Machine is a good way to see how a web page evolved over time and it's easier to browse than Wikipedia's own history service. I only included the introduction of each version of the article and Google's homepage from the same period.

December 2003



Google is an Internet search engine that not only indexes the World Wide Web, but also caches the web pages themselves. It also indexes pictures on the web, Usenet newsgroups and news sites. As of 2003, it was the most popular search engine, handling upwards of 80% of all internet searches through its website and clients like Yahoo! and AOL.


July 2004



Google is the most popular search engine on the World Wide Web. Through its website and client websites, such as AOL, Google receives roughly 200 million search requests per day. Google has its headquarters (called the "Googleplex") in Mountain View, California, USA.

In addition to web pages, Google also provides services for searching images, Usenet newsgroups, news sites, and items for sale online. As of June 2004, Google contained 4.28 billion web pages, 880 million images and 845 million Usenet messages in its index; a total of 6 billion items. It also caches much of the content that it indexes.


December 2004



Google is a U.S.-based search engine owned by Google Inc. whose mission "is to organize the world's information and make it universally accessible and useful." The largest search engine on the web, Google receives over 200 million queries each day through its various services.

In addition to its tool for searching webpages, Google also provides services for searching images, Usenet newsgroups, news websites, and items for sale online. As of November 2004, Google has indexed 8.05 billion webpages, 880 million images, and 845 million Usenet messages — in total, over 9.5 billion items. It also caches much of the content that it indexes. Some of the other programs that operate under Google control include Blogger, Picasa, Keyhole, Froogle, and Google Desktop Search.


March 2005



Google, Inc. is a U.S.-based corporation, established in 1998, that manages the Google search engine. Google is headquartered at the "Googleplex" in Mountain View, California, and employs over 3,000 workers. Google's CEO Dr. Eric Schmidt, formerly CEO of Novell, took over when co-founder Larry Page stepped down.


March 2006



Google Inc. (NASDAQ: GOOG) is a U.S. public corporation, first incorporated as a privately held corporation in September, 1998, that designs and manages the Internet Google search engine. The company employs approximately 5,700 employees and is based in Mountain View, California. Eric Schmidt, formerly chief executive officer of Novell, was named Google's CEO when co-founder Larry Page stepped down.

The name "Google" is a play on the word "googol," which refers to the number represented by 1 followed by one hundred zeros. As a further play on this, Google's headquarters, located in California, are referred to as "the Googleplex" — a googolplex being 1 followed by a googol of zeros, and the HQ being a complex of buildings (cf. multiplex, cineplex, etc).

Google's services are run on several server farms, each consisting of many thousand low-cost commodity computers running stripped-down versions of Linux. While the company does not provide detailed information about its hardware, it was estimated in 2005 that they were using more than 100,000 Linux machines. See Google platform for more details on their technology.


July 2006



Google Inc. (NASDAQ: GOOG and LSE: GGEA) is an American multinational software corporation, first incorporated as a privately held corporation in September, 1998, that specializes in search engine, information retrieval technology and online advertising. With a market capitalization of US$118.32 billion as of June 2006, Google is the largest internet search company in the world, almost twice as large as rival Yahoo! The company employs approximately 6,800 employees and is based in Mountain View, California. Eric Schmidt, formerly chief executive officer of Novell, was named Google's CEO when co-founder Larry Page stepped down.

The name "Google" originated from a misspelling of "googol," which refers to 10^100 (a 1 followed by one-hundred zeros). Google has become well known for its corporate culture and innovative, clean products, and has a major impact on online culture. The verb "to google" has come to mean "to perform a Web search", usually with the Google search engine.

Google's services are run on several server farms, which, in 2004, consisted of over 30 clusters of up to 2,000 PCs per cluster. Each cluster contains one petabyte of data with sustained transfer rates of 2 Gbps. Combined, over four billion web pages, averaging 10 Kb each, have been fully indexed.


November 2006



Google, Inc. (NASDAQ: GOOG and LSE: GGEA) is an American public corporation and search engine, first incorporated as a privately held company on 7 September 1998. The company had 9,378 full-time employees as of September 30, 2006 and is based in Mountain View, California. Eric Schmidt, former chief executive officer of Novell, was named Google's CEO when co-founder Larry Page stepped down.

The name "Google" originated from a misspelling of "googol," which refers to 10^100 (a 1 followed by one-hundred zeros). Google has had a major impact on online culture. The verb "google" was recently added to both the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary, meaning "to use the Google search engine to obtain information on the Internet."

Google's services are run on several server farms, each consisting of thousands of low-cost commodity computers running stripped-down versions of Linux. While the company does not provide detailed information about its hardware, a 2006 estimate consisted of over 450,000 servers, racked up in clusters located in data centers around the world (See Google platform for more details on their technology). According to the Nielsen cabinet, Google is the most used search engine on the web with a 54% market share, ahead of Yahoo! (23%) and MSN (13%). However, independent estimates from popular sites indicate that more than 80% of search referrals come from Google, with Yahoo! a distant second and MSN occupying barely 5%. The Google search engine receives about a billion search requests per day.


June 2007



Google Inc. (NASDAQ: GOOG and LSE: GGEA) is an American public corporation, specializing in Internet searching and online advertising. The company is based in Mountain View, California, and has 12,238 full-time employees (as of March 31, 2007). Google's mission statement is "to organize the world's information and make it universally accessible and useful." Google's corporate philosophy includes statements such as, "You can make money without doing evil," and, "Work should be challenging and the challenge should be fun," illustrating a somewhat relaxed corporate culture.

Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University, and the company was first incorporated as a privately held company on September 7, 1998. Google's initial public offering took place on August 19, 2004, raising USD1.67 billion, making it worth $23 billion. Through a series of new product developments, acquisitions and partnerships, the company has expanded its initial search and advertising business into other areas, including web-based email, online mapping, office productivity, and video sharing, among others.

Like most large corporations, Google's businesses have drawn some controversy, such as copyright disputes in its book search project, or censorship by Google of search results as it works with countries such as France, Germany, and China -- each of whom have laws requiring the company hide information from Google users in their country. Additionally, in the post September 11 era, several governments and militaries have raised concerns about the national security risks posed by vivid geographic details provided by Google Earth's satellite imaging. However, it should be noted that all of the images and details visible in Google Earth are available through other public, free sources; Google Earth does, however, make it easier to access.

by Ionut Alex Chitu at July 15, 2007 07:32 PM

Search Engine Journal

Last Weeks in China - Netease Launched Yodao, Guge Sues Guge, some stats and rumors

Some newsworthy tidbits that happened in the last weeks. Let’s start with something legal.

Guge sues Guge

Google carries the name Guge in China. There’s also the Beijing Guge Science and Technology Ltd. company. It seems, but not all is clear here yet, that said Beijing company started operating under the name Guge just one week after Google announced their Chinese name.

Now they want to sue Google Guge and force it to change its name. The reasons for suing Google are that they think the name is too similar and that it has harmed its operations.

From Reuters:

A spokesman for Beijing Guge Science and Technology Ltd. Co. said Google’s commercial name had led to the company being constantly disturbed by people calling up its office trying to contact the search engine.

“We just want Google to change their commercial name,” Tian Yunshan, a company official, told Reuters on Friday. “We have already passed our demands on to Google … We will see what happens in court.”

A Beijing court has accepted the case and it will be an exciting summer for the Beijing company. Will Google pay them off or not!

Netease Launches Yodao

The new search engine of Netease, one of China’s top online gaming and portal websites, has been launched. The search engine is called Yodao and replaces the Google search engine.

Yodao offers web, image and blog search and a dictionary. The Netease 163.com website is one of the top trafficked websites (according to their website daily page views at the end of last year exceeded 710 million). Whether they will make a dent in the current search engine market will have to be seen.

Baidu and Free Streaming Music

One of the reasons Baidu is so popular is that they are pretty good in serving results with downloadable mp3’s and other copyrighted content. There have been several law suits but until now Baidu has been cleared although that verdict has been appealed. Baidu has announced they will start working together with the big Chinese language record label Rock Music. The cooperation consists of offering part of the label’s repertoire for free streaming on Baidu. The money model will be the display of advertisements while the user listens. Advertising revenue will be shared.

All music in China is pirated, whether it’s digital or in cd format. For a Chinese label this may be an opportunity to recoup lost income. It also shows that Baidu is trying to smartly leverage it’s mp3 popularity by branching out and creating more ad platforms.

If this gets popular with the users the question will be what foreign labels will do. Join Baidu or not.

Baidu’s Japanese Search

When Baidu launched their Japanese version most traffic came from China as the results were uncensored. The censor got word of this and blocked Baidu.jp. The news is now that the majority of the visitors are from Japan. Not a surprise I guess. The image searches are said to be the most popular but on the whole it’s not making a big impact yet. Based on traffic it ranks number 517 in Japan.

(Ad)spending is on the up

Beijing-based Data Center of China Internet (DCCI (Chinese))released the results of a survey about user online spending and the online advertising market.

Chinese netizens spent 186 Rmb/month in the last half year compared to 170 Rmb at the end of last year. (Spending includes services like Internet connection - a big part of the cost, online shopping and online games). It’s going up but slowly it seems. Their prediction is that it will reach 196 Rmb/month at the end of 2007.

The report also comes with new data about ad spending. In the first half of 2007 3.27 billion was spent on web advertising (excluding search engine advertising). That amount is similar to the total spent in 2005.

Search engine advertising in the first half of 2007 came at 1.15 billion Renminbi. Revenues for the whole of 2006 were around 1.57 billion Rmb. A big surge here as well.

It’s good to see spending is increasing rapidly. The market gets slowly more mature.

Chinese Censorship

The city Xiamen (the same city where the SES China was held) has announced they want all internet users to use their real names when posting messages on local websites in a drive to stop anonymous posting. The probable background story here is that there were protests in Xiamen recently against the building of a chemical plant and the internet played a big role in the way citizens were informed.

There has been talk about a nation-wide real name registration system in China for a long time but that was shelved some time ago. The new regulations apply to Xiamen hosted websites it seems which, if implemented will bring a lot of hassle to the companies behind these websites to manage this. For a city that tries to label itself as an IT hotbed I wonder if this won’t harm their own business. If implemented I wouldn’t be surprised if companies will move to a host somewhere else and the posters will start posting on forums outside of Xiamen.

Myspace.cn and Microsoft Live Spaces Rumor

A rumor is floating (which was denied later) that there is a cooperation in the making between Myspace.cn and Microsoft Live pages. Myspace.cn is said not to have impacted the social website sphere yet as much as they had planned. The CEO of Myspace.cn (and former CEO of Live Spaces) has denied the rumor but one of China’s top tech bloggers is not convinced about the denial.

CWR writes about the rumored news:

What we can expect from this merger? At least, the merger shows that Myspace China is almost entirely autonomous from Myspace to make its own strategy, which is a good start to compete in Chinese market.

That would go also then for the operation of Live Spaces in China. It’s a rumor but it will be interesting to see whether this will happen or not.

One more rumor, one about a social networking site and Yahoo

From Pacific Epoch:

Chinese social networking site (SNS) Mosh.cn is currently in talks with Yahoo about being acquired, reports Donews quoting Mosh.cn founder Zhang Rui. Mosh.cn allows users to organize off line parties, meetings and trips through the website.

That’s it for now. I’m out for a beer in smoggy Shanghai.

by Gemme at July 15, 2007 04:23 PM under China

 

July 14, 2007

Google OS

Google Sidebars

Firefox and Opera have a little-known feature: the sidebar. You can open any page in a persistent sidebar that sits in the left of your window. Because the sidebar is usually very small, not every web page is usable when added to the sidebar.

If the links from this page don't automatically create a sidebar, you'll have to bookmark them and select "Show in panel" (for Opera) or go to the Bookmark Manager, and enable "Load this bookmark in the sidebar" in the bookmark's properties.

1. Google Notebook - a simplified version of Google Notebook that lets you access your notes and easily add new notes. It's a good idea to use it if you don't want to install the extension.

2. Google Talk - the Flash gadget for Google Talk is a good replacement for the desktop client if you don't use more advanced features like voice chat or file sharing.

3. Google Search - this page was designed for Internet Explorer and it's useful if you want see the list of search results in the sidebar.

4. Google Docs & Spreadsheets - the list of your files sorted by the last modified date.

5. As most of these pages were actually created for Google gadgets, you may be wondering if it's possible to add any gadget to the sidebar. Some of the gadgets can be added by bookmarking this address:

http://gmodules.com/ig/ifr?url=[Gadget Source]

where [Gadget Source] is the URL of the gadget's source code, which can be found in the "About this gadget".

Example: http://gmodules.com/ig/ifr?url=
http://www.counttonine.com/google-sudoku.xml
(a Sudoku game).

Now that you have a lot of sidebars, you'll want a way to organize them. Opera lets you easily switch between panels and for Firefox there's an extension called All-in-One Sidebar that adds this functionality.

by Ionut Alex Chitu at July 14, 2007 09:16 PM

Googling Google

Google will soon support “Unavailable After” META tag

Barry Schwartz found an interesting article from highrankings.com that gives us some juicy details about what it takes to get a good rank on Google and what tools we can look for soon. Dan Crow, director of crawl systems at Google, attended the annual SEMNE (Search Engine Marketing New England) and “spilled the beans” [...]

by Garett Rogers at July 14, 2007 08:20 PM under Google Webmasters

 

July 13, 2007

Search Engine Journal

Using SEO for Better Paid Search Results, and Vice Versa

Even the most seasoned optimization experts hit roadblocks when it comes to marketing their web sites. When these issues arise, the most common way to deal with them is through the use of pay per click advertising.

It is important to understand that search engine optimization has its limitations. With the introduction of Google’s Universal Search for example, more emphasis is placed on localized results as well as non-traditional web media. As a result of these new results pages, more opportunities arise for sponsored listings to perform.

Perhaps more importantly though, it provides paying advertisers using systems like Yahoo Search Marketing and Google AdWords to run very specific campaigns.

Using SEO Knowledge for PPC Gains

Using your web analytics, you can easily refer back to organic search traffic and find opportunities for PPC success. Let’s say for example that MSN is providing you with top quality visitors for a specific keyword through natural search results.

Well, you can bet that using that same keyword phrase on Google AdWords and Yahoo’s Search Marketing will yield similar results. The only real question is just how much you’re willing to pay for such traffic.

Likewise, PPC programs allow you to target subtle variations of what has already been working for you. Just refer back to the information available and get moving!

The Time Factor

One of the most common reasons we like to use PPC efforts as a compliment to organic search — is that the entire process is early instantaneous.

From creating accounts and campaigns to launching ads and receiving clicks — you can literally be up and running with a comprehensive campaign in under an hour.

On the flip side of things, you can also use PPC to help short run marketing issues. Say you have a surplus of inventory to get rid of in a week’s time. Since you don’t have any time to launch a successful SEO effort, use PPC accordingly to help clear your shelves.

Now, Extract PPC Information!

Why rent when you can buy? If you have proven success in PPC ads for a particular search term, get off your tail and create some optimized content for that market!

In time, you can then wean away from paying on a per click basis by supplementing the opportunities with free search traffic.

Budgets are the Key to Success

They always say that time is money? With SEO, you’re spending time. With PPC, you’re spending money. With careful planning and budgeting though, you can make this a win - win situation.

Know your limitations before you jump into the arena of web site marketing. If you need assistance with making things happen in your budget, call some professionals to give you a hand.

Ultimately, you need to set and stick to your limitations. Spending too much money will never allow your online business to grow, and the same is true of becoming obsessed with search engine optimization. Spending all of your time creating and optimizing content will only leave you with less time to run the business behind the web site.

Quick Tips

Whenever you’re using PPC and SEO hand in hand, be sure to consider these quick tips:

  • Always measure effectiveness
  • Never pay more than you can afford
  • Don’t rent when you can buy!
  • Use PPC for Time Sensitive Offers
  • Set and Stick to Budgets (Money & Time)
  • Be Aware of Click Fraud

Sujan Patel is Director of Search at Single Grain, which specializes in Search Engine Optimization and Social Media Marketing

by Sujan Patel at July 13, 2007 09:30 PM under Search Engine Optimization

Search Engine Watch Blog

Yahoo Closes Right Media Deal

Yahoo announced yesterday that it has closed the acquisition of Right Media that was announced in April. Yahoo had bought a 20-percent stake in the company in October 2006 for less than $45 million, and paid $650 million in cash and stock for the remaining equity interest in Right Media.

Of the remaining big-name acquisitions announced this spring, Google-DoubleClick and Microsoft-aQuantive are still awaiting regulatory approval, and the WPP-24/7 Real Media acquisition closed earlier this month.

July 13, 2007 07:19 PM under Yahoo: Acquisitions

Search Engine Roundtable

Google Engineer Reveals New Tag & Best Strategies for Getting Indexed

We love it when Google Engineers spill the beans... on just about anything Google especially when it comes to revealing juicy secrets on improving your ranking position in Google. Or better yet ways that they recommend getting your site indexed...

by barry@rustybrick.com (Barry Schwartz) at July 13, 2007 06:20 PM under Google Optimization

Googling Google

Will Facebook give Google a run for its money?

Valleywag doesn’t think so, but I have a feeling there could be a surprise around the corner if Facebook continues to grow at this same pace. With users comes money for companies smart enough to figure it out. Americans may not know what kind of phenomenon Facebook has become here in Canada, but everyone I [...]

by Garett Rogers at July 13, 2007 01:31 AM under Google

 

July 11, 2007

(Googler) Pedram Keyani

I'm famous

Those that know me know that I work for Google and that I work on www.orkut.com. What they may not know is that orkut.com is the 7th most visited site in the world and that in the last few months my face was added to the logo on the welcome page. Booya!

I wish I could end it at that..... As a result of this picture I have gotten a 10X increase in spam on orkut and now many people are creating fake Pedram accounts. At first I thought it was funny but now I think it is very annoying!

by Pedram Keyani at July 11, 2007 12:22 AM

 

July 10, 2007

Researcher Buzz

The Ohio State University Press Makes Dozens Of Books Free

The Ohio State University Press has announced that it will be making “certain books” available for free download from its site. (You’ll need a PDF reader.) The books are available at http://www.ohiostatepress.org/books/openaccess.htm .

There are actually over 60 books here, from Daniel Aaron’s Cincinnati: Queen City of the West, 1819–1838 to John Harold Wilson’s Court Satires of the Restoration. Click on the book title for additional information about the book and PDF files of various chapters. The books I looked at were out of paper print but still had very assertive copyright reminders.

What I did NOT see was any way to actually search the content, so here’s the Google query you want: keyword inurl:books site:ohiostatepress.org. Add intitle:book title to the search if you want to restrict your results to a specific text. Of course, there’s no guarantee that all the content’s been indexed, but I had good results with the test searches I ran.

This post came from ResearchBuzz, a site with news and information about online data collections. Visit us at ResearchBuzz.com .

by admin at July 10, 2007 12:14 AM under Reference

 

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