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June 04, 2007

Researcher Buzz

Yup, Google Got FeedBurner

You know, just because I’m not posting every day doesn’t mean I don’t think about search engines obsessively. Just because I’m spending more time playing with a pallet jack than a keyboard doesn’t mean that I don’t have endless discussions with my husband about which search engine should buy which company (well, at least until his eyes roll back in his head. I usually stop then.)

So I’ve been devoting a lot of brain cells to the Google/FeedBurner rumors. Turns out they were true; FeedBurner confirms that it’s been purchased by Google; the blog post is a lot more interesting than the FAQ. (And has a sadly corporate giant-company ring to it; I can imagine FeedBurner answering the “What are the terms of the acquisition? How much did Google pay?” question with “Oh no you didn’t! Sorry, we’ve written it all down in our Hello Kitty diary and thrown away the key.”)

In a way this was absolutely unavoidable. FeedBurner is one heck of a company; SOMEONE was going to acquire it if at all possible . However if I were someone trying to make a living off my blog this might make me uneasy. I might see selling RSS ads to FeedBurner and putting Google ads on my site as making sure I didn’t put all my eggs in one basket. And then Google goes and buys the other basket….

What surprises me, after a little poking around, is how much FeedBurner/Google integration there is already. Feedsparks is a Google homepage gadget that shows trending for one or more Feedburner feeds with arrows to note trending up and trending down. The Google Code repository has several FeedBurner-related projects, though most of them do not specifically integrate with Google.

Blogosphere reaction has been interesting, with Andy Beard looking at both sides of the question, Search Engine Land filling in a few blanks, and Brad Feld, an early investor in FeedBurner, taking a look at it from that point of view .

What’s left right now? Putting aside the fact that it’s just about time for a new crop of gotta-see sites to come up, I’d say Technorati and IceRocket. There are sites like Zuula and Sphere that are interesting but just haven’t been around long enough. I don’t know why more people aren’t using IceRocket. Its blog search is quite good and the trending tool is awesome.

by admin at June 04, 2007 05:02 AM under Net-Tech-RSS

John Battelle

From the Feeds

What seems interesting as I catch up tonight: Revealing The Sources Of Google News Schmidt Calls Viacom's $1B Lawsuit "Just A Mistake" Where 2.0: Microsoft Adds to the 3D Web Live Search Books: Now with In-Copyright Content Mike Volpi, new Joost CEO StartupSearch Google Maps zoom: here's the device... (Go to Searchblog Main)

June 04, 2007 05:02 AM under RoundUps

Researcher Buzz

Ancestry.com Offering Free Military Records Through June 6

Dang, I wish I had covered this earlier. Ancestry.com has announced the U.S. Military Collection, which includes draft registration cards, POW records from several wars (including the War of 1812, the Civil War, and WWII), service records from the Revolutionary War, War of 1912, and the Civil War, and newsreels from WWII.

And as I mentioned access is free through June 6. The collection’s available at http://www.ancestry.com/military . Note you will have to have an account to access the materials (but accounts are free).

You can search by name, date of birth or death, war, and any keywords you can think of. (Since there is no option to search by state I found myself using state names for additional keywords.)

I had mixed results with this search. I tried a couple of relatives with very obvious names and got pretty good results. But when I tried to search for relatives with more common names, I quickly got frustrated — even narrowing down to one conflict, using keywords, etc, got a frustrating level of results. Ancestry.com gives the results a star ranking for how closely their results match your search — one to five stars. You have the option of filtering out results that match less than four stars, less than five stars, etc. DON’T DO IT. I had one search where the exact match I was looking for — the right guy, the first result — came up as a three star match and not five stars. I have no idea why.

Let’s assume you’re successful and you’ve found some service members for whom you’d like information. You can view the basic information immediately but to view all of it you’ll have to use Ancestry’s viewer. Ancestry has a basic viewer you can use but they’ll want you to use the advanced viewer. The advanced viewer allows you more viewing options (zooming etc.) but it’s not strictly necessary — the basic viewer works fine.

Information provided by the cards, rolls, etc varies depending on what they are. Most of them offer some kind of physical description as well as indication of occupation. All the ones I looked at were very readable, even with the basic viewer.

After spending a lot of time frustrated and trying to find people, I took a break and browsed through the collection of newsreels. You can search the reels by keyword or browse them by year. Each listed reel has a summary associated with it; you can also choose to view the entire thing as embedded video. WARNING: these newsreels have WAR FOOTAGE. Graphic and violent images abound.

Ancestry has indeed come up with a massive collection of information, and if you have any interest in genealogy at all I urge you to take advantage of the last couple of days of free access. You might need that long — the name search can be very very frustrating.

This post came from ResearchBuzz, a site with news and information about online data collections. Visit us at ResearchBuzz.com .

by admin at June 04, 2007 03:11 AM under History-Genealogy

(Googler) Matt Cutts

In town for SMX Seattle

I’m in town for SMX Seattle. I’ve never been to Seattle before. Here are some of the things I’ve found myself thinking so far:
- Wow, that car rental person was nice. I’ve never had someone joke with me while renting a car before.
- Aaaahh! A gigantic mountain is about to fall on me!!! Jeez, what the heck is that thing? It’s huge! [Note to readers: it was Mount Rainier. It’s 14,000+ feet high. When you are toodling north on I-5 and don’t expect to see anything when you casually look to the right, it can take you by surprise. Be prepared.]
- Hey, the weather here is really nice in the summer. Has the rain been hyped up to scare people away?
- The landscape here is foreign to me, especially when I expected typical West Coast desert. In California, any green space is coaxed out by irrigation. The greens are much more plush in Seattle. Also, I look across the water to the west and see.. mountains? I’m used to seeing more water fading away to a boring horizon. Who decided to put some extra mountains over there? I like it. Lots and lots of water, too. The area around San Francisco is pretty simple: there’s a bay, then some flatland, then little foothills to crowd all the people together near the bay. Washington is more like a fractal landscape with lots of shoreline all over the place. I guess that gives a lot more people a chance to have a house by the water.
- Google’s Kirkland office has a very cool vibe. Everyone I talked to was really friendly (even though I showed up out of the blue). The Webmaster Central team took me in and even gave me an impromptu rundown about how their system is structured. It’s still hard to believe how much that team does with not-very-many people. Most (all?) of the Webmaster Central (WMC) team is coming to the conference too. If you’re coming to the conference, put on your thinking caps about what features you want in the future. Odds are good that you’ll be sitting near a Googler. :)
- Driving back from the Kirkland office, I saw a sign for Redmond. I couldn’t resist, so I took the exit and drove around the Microsoft campus. It looked so normal. Many of the buildings were two or three stories surrounded by trees and other peaceful Pacific Northwest scenery — no ominous black clouds of doom or anything. ;) Three games of cricket were going on, and one game of volleyball. A sign proclaimed that STB (set-top box, maybe?) interns rocked; another sign mentioned that there were no VOIP barriers. I saw a sign for Microsoft Dynamics, which I had never heard of before. If the campus looked quiet, it was also huge. I saw a sign for a “Building 44″! Does Microsoft have 44 buildings? Is there some kind of master list somewhere (building 19 is recruiting, building 22 is XYZ, etc.)?
- San Francisco is a walking city. Los Angeles is a driving city. But Seattle has elements of both. You can wander around Pike Place Market and buy comic books graphic novels, or drive over to West Seattle and enjoy Alki Beach. The combination is pretty neat. Parts of Seattle also seem to stay up late. In many parts of Silicon Valley, things start to shut down around 8 p.m. as people get to sleep early so that they can wake up and work hard. I was walking around downtown Seattle at midnight and quite a few places were still hopping. So there’s a really nice feel to the city. I think I’ll look for reasons to visit again. :)

by Matt Cutts at June 04, 2007 02:14 AM under Google/SEO

Slashdot

Google et al. Want 700 MHz Auction Opened Up

The 700 MHz spectrum could give birth to the much-anticipated third pipe, but phone and cable lobbyists are currently pressuring the FCC to sell companies like AT&T and Verizon our airwaves — in a flawed auction process — so they can hoard this valuable spectrum and stifle competitive alternatives to their networks. Google and other would-be providers are not taking it lying down. They want the FCC to mandate that whoever wins the auction be required to sell access to those airwaves, at wholesale prices, to anyone wanting to provide broadband Internet service. They also want anonymous auctions to prevent the giant incumbents from manipulating the results against small players (as they have done in the past).

Read more of this story at Slashdot.

by twitter (posted by kdawson) at June 04, 2007 01:02 AM under wireless

 

June 03, 2007

LifeHacker

Security: Track your passwords ten different ways

passwords.png

Keeping track of your passwords is easier than ever before with the host of methods and applications out there that can help you out. Productivity blog Lifehack.org has rounded up ten of the best free password trackers.

You've got your Firefox password manager....KeePass...Clipperz..and a few more. I've been using KeePass for a while now as my personal password solution, but I'm tempted to give a few of the others on this list a try. How about you: what do you use to track your passwords (the back of the Chinese food menu really is not an option, mmmkay)? Thoughts in the comments.

June 03, 2007 09:02 PM under Security

Google Blogoscoped

Google Street View Gallery

Here are some oddities found on Google Maps’ new Street View feature, via StreetViewr.com (most of these are from San Francisco, as it has the highest resolution panorama photos – shot with this Google car, apparently, not this one by Immersive Media):


>Entering an adult book store...


>A glowing sky


>Caught taking a leak


>A Conan O’Brien billboard


>Sun-tanning...


>... and some more...


>Car problems?


>A glimpse into the mirror


>Poice control


>Street art


The Google team posing for the camera


“Taking photographs of students is prohibited,” the sign reads...


A cat behind the window (the NYT identified the owner, Mary Kalin-Casey!)...


They just wanna play, not bite, I’m sure!

 

All these photos may be legal in the US, though some of you might cry out, “Google, enough is enough”... and I have the perfect solution to at least shield your home (though Google didn’t announce official support for this yet) – print out the following and paste it on your front door:

Yo, Google I live in this  house [ ] hotel [ ]  street [ ]  and I ask you to NOINDEX, NOARCHIVE, NOFOLLOW

[By Philipp Lenssen | Original post | Comments]



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by Philipp Lenssen at June 03, 2007 09:02 PM under Search

Google OS

Google Shows More Fresh Results

New York Times has a long article about Google's search quality team and the way they constantly improve the ranking algorithms.

"Search over the last few years has moved from Give me what I typed to Give me what I want", says Amit Singhal from Google. His team tries to find patterns in the list of queries that return bad results, obtained from other Googlers or from users. Tweaking the ranking algorithm to favor some web pages in certain conditions is difficult because the results may change in unexpected ways.

One of the most important patterns from last year was that people expected to see fresh pages for queries related to recent events. For example, a search for "Google Finance" didn't return Google's financial site many days after the launch.

Mr. Singhal introduced the freshness problem, explaining that simply changing formulas to display more new pages results in lower-quality searches much of the time. He then unveiled his team's solution: a mathematical model that tries to determine when users want new information and when they don't. (And yes, like all Google initiatives, it had a name: QDF, for "query deserves freshness.") (...)

The QDF solution revolves around determining whether a topic is "hot." If news sites or blog posts are actively writing about a topic, the model figures that it is one for which users are more likely to want current information. The model also examines Google's own stream of billions of search queries, which Mr. Singhal believes is an even better monitor of global enthusiasm about a particular subject.

The visible part of QDF is the recently launched Hot Trends site, but this is just the tip of the iceberg. For queries related to things that are suddenly popular, Google's ranking algorithms are biased towards recent web pages. You may see results from Google News inside the search results pages or a blog search OneBox at the bottom of the page. Google also seems to be crawling pages at a much faster pace and not just for popular sites that are frequently updated, like they did before. I often see some of my posts in the search results hours after they're published.

by Ionut Alex Chitu at June 03, 2007 08:16 PM under Web Search

Google Blogoscoped

Behind the Scenes of Google Rankings

The New York Times has a mighty interesting inside look at Google’s top search algo engineers, most prominently 39-year old Amit Singhal, and their methodologies. Some highlights:

  • Users expect more: Amit says search moved from “Give me what I typed” to “Give me what I want.” Users expect more and more these days and take good results for granted... if something they’re looking for is not in the top 3 results, something feels broken.
  • Balancing changes: The engineers don’t make quick changes and often need to balance the pros and cons of a particular ranking algorithm tweak, because some search queries may be positively affected by the change, while others may be affected negatively. (There is no word on the Google evaluation laboratory, details of which leaked to the public in 2005; this lab is a place where human quality raters gave or still give feedback on ranking tweaks.)
  • How search problems are escalated: To alert Amit’s team of ranking problems, the 10,000 Google employees have a reporting tool called Buganizer. Around 100 search issues are sent on a given day. When Amit receives query issues he “treasures” them, ranks them by importance, and tries to fix problems, or analyze if an individual issue might be part of a larger, more complex ranking problem. One of the tools Amit uses for this analysis is called Debug, showing how Google’s computers evaluate each search query and each web page. (OK, I want my copy!)
  • Ensuring fresh pages don’t get lost: Google introduced a value called QDF for “query deserves freshness,” because it turned out that one recent important, and more general issue, was that some new web pages were vastly under-valued in rankings. However, it also turned out that the algo couldn’t be just tweaked to simply emphasize fresher pages, because that would’ve harmed placement of older authority pages in other cases where the user might not want the new page. So Amit and his team looked into different ways to tackle the issue, QDF being one of the measurements trying to determine just what the searcher wants, by e.g. looking at how much a specific topic is currently discussed by blogs (or by checking how often the topic is searched for in Google at the time, similar to what Google shows us as Hot Trends, I guess).
  • Ranking pages through signals, classifiers & topicality: Web pages are evaluated by 200 so-called “signals” (the famous PageRank algorithm being one signal). Another signal may be e.g. in the historical data of how a web page changed over time... or personal user search history (Google is also taking into account on which results users click on in order to determine ranking, as a Google engineer recently told a group of us). Added to signals, Google uses “classifiers” to determine what category the search query belongs to; e.g. whether the searcher is looking for information on a place, wants to buy a product, or googles the name of a non-celebrity. Now, through something Google calls topicality – “a measure of how the topic of a page relates to the broad category of the user’s query,” as the NYT puts it – the overall relevancy score for a page for a given query is calculated, and another “diversity” tweak ensures the top 10 is varied enough if that’s not already the case (a discussion of the final top 10 tweak, censorship in e.g. Germany, France or China, is omitted).
  • Searchers often use ambiguous queries: While it seems easy to have the word “bio” to also return pages containing the word “biography,” the word “apples" for instance ought not to result in a match for “Apple”... so it’s not as trivial as it may seem.

[Thanks Robert Birming, Anu Garg and George R.!]

[By Philipp Lenssen | Original post | Comments]



[Advertisement] Google books at eBay: background info on Google, AdWords, AdSense, Blogger and more...   [Advertise here]

by Philipp Lenssen at June 03, 2007 08:02 PM under Search

Customize GTalk

New RSS feed!

Check http://www.customizetalk.com for the location of the new RSS feed.

by wumpus at June 03, 2007 06:02 PM

Google Weblog

News: Google launches "Features, Not Products" initiative

Sergey Brin is telling employees to stop making old products and start improving new ones. "For example, said Chief Executive Eric Schmidt, Google plans to combine its spreadsheet, calendar and word-processing programs into one suite of Web-based applications."

June 03, 2007 06:02 PM

Googling Google

Google services still have many security holes

The Register reports that there have been several security vulnerabilities discovered by determined attackers over the past week — these range from a hole in Google Desktop that lets a malicious attacker execute any file on a users computer to an XSS vulnerability in Gmail letting an attacker access or delete a users email. The person [...]

by Garett Rogers at June 03, 2007 05:10 PM under Google Webmasters

LifeHacker

Email: How to make Gmail the default Firefox email client

gmail.png

It's a relatively simple process to make Gmail the default email client when using Firefox. Technology blogger Amit Agarwal has written up a good tutorial on how to make this happen.

He states that you need to download Google Talk in order to set Gmail as your primary email handler; once you do this, it's pretty straightforward, and any mail:to links that you click online will be handled by Gmail.

June 03, 2007 05:00 PM under Gmail

John Battelle

NYT on Google's Search Team

Interesting that Google has let the Times behind the curtain to interview Amit Singhal and Udi Manber, two of the high priests of Google's most important work - search ranking and quality. Saul Hansell, the author, called me for some thoughts and was kind enough to include a few... (Go to Searchblog Main)

June 03, 2007 04:42 PM under Of Note in Search Biz

Search Engine Journal

Expanded Match Terms Bolded in Google AdWords

Frank Watson at SearchEngineWatch reported today that Google AdWords in now bolding synonyms in the sponsored search results.

David Szetela spotted this today and contacted Google for confirmation. AdWords is now bolding the expanded match terms in the ads. The example he used saw handbag being bolded when the search contained purse.

I did some quick tests myself and it seems to be the case.  I created a screen shot of the sponsored results for the search term “women purse”.  What I noticed as well, was the fact that the synonym “handbag” was in some cases bolded, but in some instances, it was not.

I highlighted in green where AdWords bolded the keywords used in my search query, in yellow where it bolded the synonym and in red where the same synonym was not bolded.

googleadwordssynonymbold.png

Frank asked the question:

Can you turn it off, like expanded match etc.

“Evilgreenmonkey” commented the following at the SearchEngineWatch forum thread discussion about this:

Even though this may help people create more naturally flowing copy without having to force a search term into the ad so much, do you think that an advert for “Condos” with “Condominium” highlighted will have the same clickthrough rate?

There was also a discussion started at WebmasterWorld forums.

I agree with Evilgreenmonkey that it will help advertisers to write better ads without the need to worry to have the exact keyword in the Ad copy to get it bolded. However, it is not the exactly the same word the user entered and thus does not reinforce the users intend to the same degree.

I would assume that it could have positive effects, no affects whatsoever and negative effects too. It really depends on the case. While it in the example used probably helps, are there probably cases where it does not, especially in cases where synonyms are bolded that are not widely known or rarely used in people’s everyday language. Testing will tell and it is IMO worth testing it.

If the user clicks on a ad where the synonym is bolded like in the last Ad in my screen shot and the landing page uses the synonym as well it should do as well as before. The interesting question is, if it has impact in cases where the synonym is being used on the landing page, but the exact keyword in the Ad (because of automatic keyword substitution for example). Does the bolded synonym in the search results help the user to accept the synonym instead of the original keyword on the landing page?

Apply grass root marketing methods to find out for yourself…

Testing, Testing and Testing.

Carsten Cumbrowski
Internet marketing resources at Cumbrowski.com, such as PPC campaign testing, tracking and monitoring tools and resources.

by CarstenCumbrowski at June 03, 2007 02:52 AM under Search Engine Advertising

 

June 02, 2007

Researcher Buzz

Database of Almost 17,000 Classic Theaters

There’s an amazing database of old theaters available at http://cinematreasures.org/theater/ . This searchable subject index is part of a larger site but let me talk about this database search first.

You can browse it any number of ways — number of seats, number of screens, architect, chain, status (open, renovating, demolished, etc.) Occasionally stats are incorrect (one theater is listed as having just one seat) but there are lots of commenters pointing out errors and offering information.

I browsed through the most-recently added theaters and found a list from all over the world including Paris, South Africa, and Oil City PA. Theaters are listed in a table showing name, location, and status. I then went and looked at the listing of demolished theaters (over 5300 of them.) Each theater has its own page with a description and sometimes photo, but lots and lots of great comments. For example, the page for the Shawano Drive-In included information from commenters about when the theater first opened, when its screen was knocked over in a storm, and even a pointer to a Flickr account where the opening ad for the Shawano theater has been posted. Other listings, such as the 10th Street Art Theatre in Atlanta Georgia, have lively discussions in the comments about the exact dates of theater operation, when/why it was closed, etc.

As I noted, the database is part of a larger site, Cinema Treasures, at http://cinematreasures.org/ . This site includes theater news, a link list, a FAQ, and a variety of other classic theater information.

I am very bad at going to movies but even I found myself enjoying the nostalgia of going to Saturday afternoon matinees as a little kid. Well worth a visit.

by admin at June 02, 2007 07:48 PM under Culture-Movies

Google Blogoscoped

Norvig on the Google AI

Ben Goertzel talked to Google director of research Peter Norvig, and paraphrases Peter’s statement on whether or not Google is developing a powerful AI/ AGI (Artificial General Intelligence):

<<There has been some talk about whether Google has a top-secret project aimed at building a thinking machine. Well, I’ll tell you what happened. Larry Page came to me and said “Peter, I’ve been hearing a lot about this Strong AI stuff. Shouldn’t we be doing something in that direction?” So I said, okay. I went back to my desk and logged into our project management software. I had to write some scripts to modify it because it didn’t go far enough into the future. But I modified it so that I could put, “Human-level intelligence” on the row of the planning spreadsheet corresponding to the year 2030. And, that wasn’t up there an hour before someone else added another item to the spreadsheet, time-stamped 90 days after that: “Human-level intelligence: Macintosh port">>

We have to keep in mind that AI is somewhat loosely defined. Google already has many places that would be considered AI decades ago, and may be considered AI today (Marissa Mayer includes the spellchecker on that list). But when it comes to hosting a general human-level intelligence – and we exclude concepts like CHI – we have reason to assume Google, and anyone else for that matter, isn’t quite there yet (or is keeping it secret from us!). However, the general direction Google must take to stay competitive and expose users to their ads is clear as well: make their search engine become smarter and smarter. Not coincidentally, it’s one of their top goals to have the world’s best AI research lab.

[Thanks Siggi Becker and Andreas Stuhlmüller!]

[By Philipp Lenssen | Original post | Comments]



[Advertisement] Google books at eBay: background info on Google, AdWords, AdSense, Blogger and more...   [Advertise here]

by Philipp Lenssen at June 02, 2007 07:40 PM under Search

Tracking AP Content

Attributor.com sent me an unsolicitied opt-out but nevertheless interesting bulk mail describing a new service of theirs that aims to empower news distributor AP to track AP content across the web. From the email:

<<Attributor Corporation, a provider of transparency and accountability to online publishers, today [May 31] announced that the Associated Press, the largest and oldest source of independent news and information, has selected Attributor to monitor the unauthorized use of its content online. Attributor will identify copyrighted AP material across the web, provide context on where and how the content is being used and empower the AP to make intelligent business decisions based on the use of their material.>>

AP makes money by licensing their content, but what it means precisely to “make intelligent business decisions” when they discover non-licensed copies is left unclear (maybe it just means “sue the hell out of a blogger”). On the other hand, tracking copycats is and was quite easy before (you can do a simple Google search, or Google blog search, for several quotes taken from different parts of the source article, for instance), the only hard part being to act up on all those copycats in any meaningful way. If you run a blog and you’ve seen a spam blog automatically fully copying all of your content without providing credit, you might know that just getting someone to react, or asking their host to take a copy down, can take weeks of emailing back and forth before it shows any results...

[By Philipp Lenssen | Original post | Comments]



[Advertisement] Google books at eBay: background info on Google, AdWords, AdSense, Blogger and more...   [Advertise here]

by Philipp Lenssen at June 02, 2007 04:49 PM under Search

Search Engine Watch Blog

AdWords Bolding Synonyms

David Szetela spotted this today and contacted Google for confirmation. AdWords is now bolding the expanded match terms in the ads.

The example he used saw handbag being bolded when the search contained purse. This should be interesting. I will have to delve a little deeper into this. Can you turn it off, like expanded match etc.

I am starting a thread on this here
. Keep track of developments there.

June 02, 2007 04:47 AM under Google: AdWords

Googling Google

YouTube and Apple finally come together

This news is a couple days old, but it’s definitely worth noting — Apple has announced their intentions to give users of their Apple TV product access to YouTube content. The interface is actually pretty slick according to the screenshots found and Gizmodo — and I must say that I’m pretty excited to get [...]

by Garett Rogers at June 02, 2007 04:47 AM under YouTube

 

June 01, 2007

Google OS

Google Video Stops Borrowing Metacafe's Videos

Last month Google Video started to index videos from third-party sites like Metacafe. The most interesting part was that the site offered "previews" of the videos, but they were more like the full videos. The practice was beyond fair use because Google served the entire video in a Google Video player inside the search results page. Google even hosted the FLV files, probably for performance reasons.


Now Google Video shows 15 thumbnails from the videos indexed from third-party sites and the only way to watch the video is to go to the original source.


Blinkx, another video search engine, shows a 25 second preview for most of the videos, while Yahoo Video shows only one thumbnail for third-party videos.

by Ionut Alex Chitu at June 01, 2007 08:21 PM under Google Video

FeedBurner Is a Part of Google


You can replace FeedBurner with Google and Blogbeat with FeedBurner in the image above. The rumors turned out to be true: Google acquired the Google of feeds, FeedBurner. The reasons are many, but the most important ones were to improve Google's analytics tools and to add a new medium for AdWords advertisers.

"[FeedBurner's] web-based tools, including an extensive feed and blog advertising network, help publishers promote, deliver, and monetize their content on the Web and make feed-based content more accessible and manageable for its end users. (...) Google believes that feed-based content and advertising is a developing space where we can add value for users, advertisers and publishers."

FeedBurner's team is optimistic and it doesn't seem to be scared by the fate of some of Google's acquisitions (like Measure Map, Dodgeball, JotSpot) that are barely visible right now:
The fact is that there is an immense amount of work to do in order to a) continue to provide our customers with the best feed analytics, b) begin to provide a more comprehensive 360-degree view of audience and reach, and c) enable publishers to most efficiently determine the best ways to distribute and monetize their content.

We like our chances. We are confident that we are going to be a part of the company that can best deliver the most comprehensive suite of services to publishers. We are confident that we're going to continue to have fun and innovate for customers as rapidly as possible. We are confident and hopeful that you'll look at your feed dashboard soon and say to yourself "Well, *that* was a good idea!"

Moreover, Feedburner could provide a lot of useful information to Google Reader to filter the most popular/interesting/relevant posts and could enhance Blogger's feeds without having to "burn" them at feedburner.com.

If this isn't a good news for you and you're using FeedBurner, you can opt-out of allowing Google to get your data by sending an email to accountx@feedburner.com until June 15. "Opting out will terminate your user agreement with FeedBurner, permanently delete your FeedBurner account, feeds, and all related statistical data and history, and prevent the transfer of your data rights to Google."

by Ionut Alex Chitu at June 01, 2007 07:01 PM under Acquisitions

Search Engine Journal

How Smart Do You Have To Be To Work For Google?

It’s Friday and thought to put a fun blog post up. I stumbled upon some questions which were published by Google as a recruiting tool. Now, I’m not sure how old/new these questions are that were published, but most likely still used. Answers are provided in Bold.

1) Solve this cryptic equation, realizing of course that value for M and E could be interchanged. No leading zeros are allowed: WWWDOT - GOOGLE = DOTCOM

Answers: 777589 - 188106 = 589483 or 777589 - 188103 = 589486

2) How many different ways can you color an icosahedron with one of three colors on each face?

Answer: 58,130,055

3) Which of the following expresses Google’s over-arching philosophy?
a) I’m feeling lucky
b) Don’t be evil
c) Oh, I already fixed that
d) You should never be more than 50 feet from food
e) All of the above

Answer: b

Wonder about some benefits?
– Free cafeteria meals
– On-site dry cleaning
– Coin-free laundry room
– Free annual ski trip
– Dog-friendly offices
– On-site doctor and dentist
– Free commuter shuttle service to several Bay Area locations

Still interested? Then what are you waiting for? Apply at Google now!

Pablo Palatnik is Managing Partner of eTrend Media Group, which specializes in Pay-Per-Click Management & Social Media Optimization.

by Pablo Palatnik at June 01, 2007 05:21 PM under Search Engine News

 

May 31, 2007

(Googler) Matt Cutts

Google Developer Day

I’m late to talk about this one, but today is Google Developer Day. It’s wild that thousands of developers are converging in Mountain View alone, and Google is doing presentations in 10 cities around the world. The Mountain View sessions are being held in the San Jose Convention Center, and you can see the full schedule here. If you’re reading this post, you’re probably not at the event though, so you’ll want to check out the streaming webcasts.

There’s a bunch to talk about, too. There’s a new version of the Google Web Toolkit, which lets you program in Java and then convert your code to AJAX/JavaScript for free. Even more fun is Google Gears. Google Gears is a plug-in that lets online web apps store data locally, and that lets you do neat things like an offline version of Googler Reader (which I’ll be trying out when I fly up to SMX Seattle soon). :)

By the way, note that the Google Gears blog post is by Aaron Boodman and another Googler. That name might sound familiar. Aaron Boodman is the guy that did Greasemonkey, which (in my opinion) is one of the most wicked-cool Firefox extensions in the world. Aaron and several other Googlers are providing Google Gears under an open-source license. They’ll be collecting feedback from across the web (plus companies like Adobe) to try to make Google Gears an open standard that any web app can use.

Kudos to the folks that organized and will speak at Developer Day, the Google Reader team for putting together an offline version of Reader, and especially the Google Gears folks for making some really useful code and releasing it with an open-source license. There’s a ton of other great sessions today too, from Patrick Riley talking about Custom Search Engines to Jeff Dean talking about Google’s infrastructure (including MapReduce, the Google File System, and BigTable). Good stuff.

by Matt Cutts at May 31, 2007 06:56 PM under Google/SEO

Researcher Buzz

Google Makes Change to Daterange Syntax

When Google first released their API (which I think was spring of 2002) there were things in the API documentation that weren’t normally discussed at the Google site. Like a syntax called daterange:.

Daterange allowed you to do a search for all pages added to Google’s index, or refreshed by Google’s index, within a certain date range. Dates were specified with Julian dates, which are static and change at noon. (Today’s Julian date, for example, is 2454252.)

Taking my knowledge of the daterange syntax, I created a tool called GooFresh, which you can use at http://www.researchbuzz.org/wp/tools/goofresh/ . GooFresh allows you to search Google’s Web results for date-based content. (And it converts dates to Julian for you too.)

I got an e-mail from a Google engineer today telling me that the way the daterange syntax was being handled has changed slightly. Before a Web page was marked with a certain date when it was added to Google’s index and whenever it was refreshed in Google’s index — in other words, whenever Google re-indexes it. NOW, a Web page will be found on one date only — the date that it’s added to Google’s index. It doesn’t matter how many times it’s refreshed by Google’s spider, the only time it’ll appear in response to a daterange search is the date it was indexed.

(Note that just because Google indexes a page on a certain date doesn’t mean it’s a brand-new page; Google may have just discovered it. Keep that in mind.)

For those of us who like to monitor additions to the Web, this is great news. It’ll allow you to do date-based searches without having to plow through tons and tons of repeat pages that get indexed on a regular basis (like home pages, or section pages.)

The engineer I spoke to said that the new way of handling daterange is currently being rolled out and should be updated by the end of the week. So you may try this search and get weird results. I found a couple of times I’d do a search and get huge numbers of results ( site:us daterange:2454251-2454251 ) but when I revised the search to add a little more syntax I’d get reasonable numbers of results ( site:us inurl:us daterange:2454251-2454251 ). You’ll have to do some experimenting.

Feel free to use GooFresh to do that experimenting. But be warned; Google was awfully quick on the trigger about stopping me after a search and saying, “Pardon us but you look like a scraper. Please prove you are not with this CAPTCHA.” This got real old real quick…. I didn’t think I was typing THAT fast…

This post came from ResearchBuzz, a site with news and information about online data collections. Visit us at ResearchBuzz.com .

by admin at May 31, 2007 03:45 AM under Search Engines-Google

 

May 29, 2007

Search Engines and SEO

Google will purge ad-heavy websites

Some online publishers may get an unwelcome jolt on June 1st. Google, which provides thousands for ads to websites through it’s AdSense program, will shut off adds to certain websites beginning Friday.

The search giant has notified a number of Web publishers in the last few days that they will be dropped from its popular “AdSense” program starting June 1.

More details

by Administrator at May 29, 2007 07:56 AM under Google

 

May 28, 2007

(Googler) Matt Cutts

Back in town; one more week of vacation

I hope everyone in the U.S. is having a safe Memorial Day. My wife and I were out of town last week and got back on Friday. A couple people on my 2007 vacation suggestions page mentioned Mexico, and that’s where we decided to go. We found a resort in Los Cabos on the Baja peninsula and just relaxed down there for a week by the beach. The weather was perfect for reading summer books. Here’s the view (my wife took this picture):

Los Cabos

When I look at my personal Google Reader trends page I can see where I’ve been reading fewer feed items during May, and then no feeds at all last week, followed by a couple catch-up days:

Recent feed reading

I’m still on vacation this week. The first work-related thing I’ll do is talk with webmasters for SMX Seattle 2007 next week. I’ve never been to Seattle/Kirkland/Redmond/Bellevue before, so I may try to go up a little early and see the Google office up there. I’d love to see where the Google webmaster console magic happens. :)

by Matt Cutts at May 28, 2007 09:32 PM under Weblog/blog

 

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