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What do people say about Google? What's the freshest news, the brightest comment? Start reading and stay tuned!
 

February 25, 2007

Customize GTalk

New RSS feed!

Check http://www.customizetalk.com for the location of the new RSS feed.

by wumpus at February 25, 2007 08:03 PM

Google Weblog

News: Google launches "Features, Not Products" initiative

Sergey Brin is telling employees to stop making old products and start improving new ones. "For example, said Chief Executive Eric Schmidt, Google plans to combine its spreadsheet, calendar and word-processing programs into one suite of Web-based applications."

February 25, 2007 08:02 PM

Search Engine Watch

Stats Show Google Dominates the International Search Landscape

What is the most popular search engine in the UK? In Europe? In the world?

February 25, 2007 08:02 PM

LifeHacker

Free printable worldwide subway maps

subway.png

Travel site Amadeus.net has put together a useful page full of printable subway maps for all over the world.

All major American cities are covered here, as well as subway systems in Europe, Australia, Africa, and Asia. The maps come in a printable .pdf form. We've definitely blogged about subway maps before, but this is actually one of the better sites I've seen for accuracy.

February 25, 2007 07:00 PM under travel

Search Engine Journal

The Oscar Goes To - According to Google Trends

Just a couple of hours to go and it will be clear which movie is getting the Oscar for best film.

I was wondering whether Google Trends will have any predictive value and did 3 Trend searches.

Release dates and other factors haven’t been taken into consideration and the whole exercise is in no way scientific, just in case I’m wrong, I mean just in case Google is wrong.

I started with the names of the movies

The timeline shows that The Queen and Babel already had searches years before the movie was even aired. This makes sense as there are many queens in this world and Babel goes back to the Bible. Babel has the lead though.

I narrowed the search by using the names of the movies + the word “movie”

The Departed was doing pretty well but peaked to early. Again it’s Babel that is on top.

And for a final check I performed a search for “movie name” plus the word “film”.

Babel is also in the lead for this search, with a big distance to the rest. Letters of Iwo Jima is nowhere to be found.

If it’s up to Google the movie Babel will get the four kilograms. Who do you think will win?

Note: Images are externally hosted, please reload if you don’t see them.
-
Gemme van Hasselt is an Internet Marketing Consultant, living in Shanghai, and owner of thé China Directory.

by Gemme at February 25, 2007 05:18 PM under Rumor Bin

Google OS

Tips for Google Toolbar

Google Toolbar is one of the most criticized software created by Google (competing with Google Desktop), mostly because of the privacy issues generated by some advanced features. But Google Toolbar is also pretty useful. Most of these tips work with the latest version of Google Toolbar for IE (v4) and Firefox (v3).

1. I'm Feeling Lucky. Type your query in the search box and press Shift+Enter if you want to bypass the search results page and to go directly to the top result.

2. A new tab for my search results. To open the search results in a new tab, press Alt+Enter after you type your query. You can combine this with the previous tip: Alt+Shift+Enter will open the top result in a new tab.

3. Focus on search. If you want to go to the search box without using the mouse, type Alt+G (G is from Google).

4. Search Slideshow. If you want to move to the next search result without going back to the search results page, enable the Next / previous buttons:
Settings > Options > More > Even more buttons > Next & Previous

5. A better find-in-page. Most browsers have pretty poor options to find some words in a page. Firefox and Opera have inline search, but that's not pretty helpful if you want to find some words in a page, but you don't want perfect matches. Enable in Google Toolbar:
Settings > Options > More > Page Tools > Highlight search terms AND Word find
Now when you visit a page, type what you what to find in the search box, and click on the yellow crayon from the toolbar. The words found in the page will be highlighted in different colors, so it's easy to discover the interesting sections at a glance. To move to the next instance of a word, click on that word in your toolbar. To disable the highlighting, click on the crayon icon again.

6. Translation. Do you visit a German page that offers some interesting details about the latest Google Desktop vulnerability, but you don't know German. Just right-click anywhere in the page and select:
Page Info > Translate Page Into English
This should work for most languages available at Google Translate and Google automatically detects the language of the page.

7. Fixing typos. Maybe Firefox shows you the words that are misspelled, but Google can automatically fix the misspellings in a magical way.
Settings > Options > Features > Spell checker
Next time you type something in a text area, right-click on the arrow next to "Check" on the toolbar and select "Autofix". The green words are fixed by Google, while for the red words Google couldn't find a fix. You can click on the colored words to choose another suggestion.

8. Privacy alert. Google Toolbar pings Google's servers automatically to check for updates. If you don't want to send Google additional information, disable this features:
* Google-account related services: Bookmarks, Send to, Docs & Spreadsheets, Gmail button
* PageRank (option when you install the toolbar; to show you the PageRank of each page you visit, Google Toolbar needs to send it to Google)
* Send usage statistics to Google (disabled by default)
Google says in the privacy policy that, except for the Google-account features, no other information is connected to your Google account, even though they store it in their logs.

9. Customize the toolbar. In Firefox, you can customize the toolbar to occupy less space.
Settings > Options > Layouts
A good idea is to select "Replace Firefox search box and hide Toolbar". How to restore Google Toolbar icons? Right-click on the toolbar, click Customize and drag the icons to Firefox's toolbar. This way you can occupy a single row for the toolbars. But what about other search engines? See the next tip.


10. Add any search engine. You just have to right-click on any search box, and select "Generate Custom Search". Any search engine can be added to Google Toolbar. Click on the arrow next to search box and select one before or after you type a query.

11. Built-in calculator. Type "87/9", "12 kilometers in miles", or "e^2" and Google shows the answer directly under the search box. (This option is available in the regular search box included in Firefox 2).

by Ionut Alex. Chitu at February 25, 2007 02:24 PM under Google Toolbar

Search Engine Journal

Last Week in China - Chinese New Year, Baidu in Japan and More Google

The Chinese New Year is a week old now and slowly life is getting back to normal in China. Even the firecrackers will stop waking me up at 6 in the morning, at least that’s what I hope. It’s the year of the golden pig, supposedly a lucky year to have a baby and I imagine pigs, babies and related will be much searched words this year.

Despite the family meals and fire works there is some noteworthy news. Baidu is really set on entering the Japanese market, Google.cn keeps on filtering and Microsoft doesn’t want the Chinese to see any video.

Baidu in Japan

Sometime ago Baidu announced they intended to conquer the Japanese market. At the time I felt it a rather surprising move as the Japanese search engine market is already full and I still can’t imagine that Japanese searchers are waiting for a search engine that is backed by the Chinese government and is heavy on the censoring side.

Baidu wants to venture out as growth in the Chinese market, where they have a very strong lead, seems to approaching it’s peak and competition for advertisers is intensifying.

From Business Week

In the fourth quarter, Baidu only added 6,000 new customers on a base of more than 100,000 advertisers. Google and Yahoo! aren’t the only ones going after Baidu’s core business. Local players such as portal Sohu.com and Shenzhen-based instant-messaging provider Tencent are also boosting their Chinese-language search offerings.

The domain for baidu.jp is up and has the message they are in the process of spidering the Japanese pages. At least that’s what I make of the translation

Censorship and Auto-completion

Censorship is the ongoing drag here in China. Philip Lenssen writes on Webpronews that Google.cn is now filtering images.

Google Images China censors hundreds of thousands to millions of photos – from friend to foe. For example, no single photo shows for politician and “friend” Deng Xiaoping in a search for his name. China’s current leader Hu Jintao gets the same massive censorship treatment, as a search for added by G.> reveals. This may well be more than a plain domain blacklist, because it’s of such broad scale.

Indeed, a search for Hu Jin Tao (in Chinese) on Google.cn results in the message “cannot be found”. Even turning off ’safe search’ doesn’t help. The upside here is that most Chinese users of Google use Google.com instead of Google.cn. A search there gives you plenty of pictures

Philip wrote another article about how Google.cn has enabled auto-completion by default. I typed in (in Chinese) again the name of Hu Jin Tao and expected that after the first character “Hu” I would get a suggestion for the name of China’s President. This didn’t happen and using the name of prime minister Wen Jia Bao also failed to suggest me.

The first image is a search for “New Year”, the second for “Hu Jin Tao”.

Philip is probably right with his guess that this may well be more than a plain blacklist. I can’t see the reason why this is done, there’s hardly anything sensitive about pictures of Chinese leaders or auto complete suggestions for their name. Or could it be that the number of results displayed next to the suggestion is the issue?

Unavailability of Video from Abroad

When Google Video launched I was curious and tried to view some of the uploaded files. I got the message:

Thanks for your interest in Google Video. Currently, the playback feature of Google Video isn’t available in your country.
We hope to make this feature available more widely in the future, and we really appreciate your patience.

My patience is wearing thin by now and I hope they appreciate it.

Last week, Microsoft launched their own video sharing website, named Soapbox. Going there I got the message,

Why would Soapbox limit itself to certain markets? Isn’t the Internet a worldwide thing? I guess not. Meanwhile Youtube, part of Google, is available. Not that it matters that much as China has already many local video sharing websites that are heavily competing each other.

Internet Addiction Cures

I’m addicted to the Internet, I admit it. I spend many hours during the day looking at a screen, reading, working, uploading, downloading, buying and selling. The only thing I don’t do yet is playing online games.

In China, playing games online is one of the most favorite activities for the young generation. Internet bars are full off kids and teenagers shooting virtual bullets and apparently it’s getting out of hand as a recent survey found that almost 14% of Chinese teenagers are prone to get addicted to the Internet

From the Washington Post

The Chinese government has launched a nationwide campaign to stamp out what the Communist Youth League calls “a grave social problem” that threatens the nation.

In the Internet-addiction campaign, the government is helping to fund eight in-patient rehabilitation clinics across the country.

The clinic in Daxing, a suburb of Beijing, the capital, is the oldest and largest, with 60 patients on a normal day and as many as 280 during peak periods. Few of the patients, who range in age from 12 to 24, are here willingly. Most have been forced to come by their parents, who are paying upward of $1,300 a month — about 10 times the average salary in China — for the treatment.

Led by Tao Ran, a military researcher who built his career by treating heroin addicts, the clinic uses a tough-love approach that includes counseling, military discipline, drugs, hypnosis and mild electric shocks.

Stop reading, turn off your computer and do something useful:)

Wish you all a Happy Year of the Pig

-
Gemme van Hasselt is an Internet Marketing Consultant, living in Shanghai, and owner of thé China Directory.

by Gemme at February 25, 2007 12:09 PM under China

Google OS

The Blank Test Ad


It's meaningful. It has a black background to suggest the lack of light, the power of simplicity and to contrast with the white of the text. It's the ad of the emptiness, of the void. It's an empty piece of paper where you draw your dreams, expectations and ideas.

Google Talk is the void where you put your words. It's the simplicity of an experimental software that started with the naked kernel and grows in front of your eyes.

* Note for the puzzled readers. This is a recent AdSense ad for Google Talk. Many people were curious about its meaning, so I thought it's a good idea to reveal it.

by Ionut Alex. Chitu at February 25, 2007 11:12 AM

Googling Google

NASA paints Google Earth with near real-time information

NASA is now providing some interesting KML files that add near real-time overlays to Google Earth.  The information they are using comes from MODIS (Moderate-resolution Imaging Spectroradiometer) — some data from this source (updated daily) can be viewed on Google Earth by clicking here. One example of the new data is temperature maps [KML].  This [...]

by Garett Rogers at February 25, 2007 02:04 AM under Google Earth

 

February 24, 2007

Google Blogoscoped

Extending Google Office With a Plug-in API

Wouldn’t it be neat if Google offered developers a way to write scripts to extend the functionality of Google Writely, Google Spreadsheets, Gmail and so on? Right now, if you want to do this you have to go for things like user stylesheets or Greasemonkey scripts, or other specific Firefox extensions, all approaches that are sub-optimal at best because installing them takes a certain browser and isn’t really “one-click” easy, and there’s also the risk you disobey the Google terms of service.

An officially supported Google Apps add-on API – sort of like macros for Microsoft Office, but something different than Google’s current Apps API – on the other hand would guarantee easy installation. Additionally, Google could then link to these extensions right from the specific product pages. E.g. a link at the top right side of your Gmail account may bring you straight to the Gmail add-ons of the Google Apps API directory. You could then subscribe to several extensions, Personalized Homepage directory-style, and extend your Google Apps with new functionality.

I could imagine a wide variety of specific tools. A Google Docs (Writely) plug-in may add syntax highlighting to the document for source code. A plug-in for Gmail may skin the appearance of your emails and increase the font size. A Spreadsheets plug-in may generate charts (until Google delivers this feature themselves – and indeed, Google may sometimes be inspired by Google Apps API plug-in functionality and mine these for stuff they then implement for all users). A specific community may see the need for a very specific add-on, and simply go ahead and create it.

As ever so often, some developers may want more “return” from creating these scripts free for users. This is one of the current problems with the Google Gadgets (aka modules) approach: there’s often little incentive for gadget developers to develop gadgets, and many end up being self-promotion tools, sometimes bordering on spam. There’s a simple solution for this: all Google Apps products – I guess – will include ads in the future (targeted to the document at hand, e.g. an ad for cooking books if you open a Thai Curry Chicken recipe in Google Docs). So Google would simply need to allow developers to associate their add-ons with their AdSense account, and then show a percentage of AdSense for the developer’s account for every installed plug-in. This way, a popular plug-in may make the developer some money on the side and convince them to optimize it, support it, and create new plug-ins.

The Google Apps extension API would solve another problem; right now, it’s a big hack to add functionality via Greasemonkey, user stylesheets and so on. For one thing, you rely on flaky HTML source code specifics; you’re basing your scripts on specifics of Google apps output that may not exist in another month. And also, programming in such a way is not the most pleasant experience. It would be much easier for developers to code against a structured object exposing certain attributes.

A Google Office add-on API does not come without risk, though. The biggest risk would be security. If Google wouldn’t get the security model right, even more Google office vulnerability holes would be discovered; this would be like those nasty insecure macros of the Microsoft Word era. Like with Google Gadgets today, Google would need to communicate clearly to end-users that add-ons may be unsafe, and possibly disallow add-ons to transfer apps-internal data (say, a Gmail email which contains your password) to outside sites. Furthermore, supporting add-ons would increase work for Google’s helpline. People might now call in because they see a Google Spreadsheets bug when actually it’s only a Spreadsheets add-on bug (and even if it’s not, Google can’t know this, and they need to investigate with more possibilities in mind, slowing down the investigation).

So why would Google want to provide all this add-on stuff? To be nice and make developers some spare-change? No – but to have a great web apps platform because there are hundreds to thousands of great add-ons for users. This way, they can better compete with tools from Microsoft. The costs of switching will be increased for users, hence make Google Apps more sticky, because even if Microsoft wakes up and creates a webified office, users might lose all their work- or community-specific add-ons when they turn away from Google.

[By Philipp Lenssen | Original post | Comments]

[Advertisement] Bloggers, increase your ad revenue: make contextual ad networks compete (for free).   [Advertise here]

February 24, 2007 07:06 PM under Search

How Google Finds Out About Some Deep Websites

Brian Mingus emails this:

<<Some webmasters seem to be convinced that Google spies on them with the Google Toolbar, tries random directories in an effort to dig content out of the deep web, and other tactics. I have recently tried to keep a web server private to only a small group of people, without any authentication, and quickly realized one way that Google figures this out. Perhaps you knew about it – I think its non-obvious.

The problem is with http referrers, and millions of people publishing their web logs. Google these phrases to see the web logs:

“Generated by Webalizer”
“Created by awstats”

If you link to someone’s website, they can search their logs and find out. You might not care, as long as they don’t link to you. But in my case they inadvertently linked to me through their published web logs and Google then came along and spidered their web logs. Game over – I’ve been found out!

So if you want to do what I am doing, (this is a wiki), you have to instruct people to insert plain text urls only[*]. Because the instant someone clicks on a url from your site, there is a chance you have exposed yourself.>>

*Or you can password-protect the site, of course.

[By Philipp Lenssen | Original post | Comments]

[Advertisement] Bloggers, increase your ad revenue: make contextual ad networks compete (for free).   [Advertise here]

February 24, 2007 06:32 PM under Search

(Official) Google Base

Item Quality: Keep Your Items Live

By Roshan Vyas, Google Base Support

A question I often see from Google Base providers is: "What happens to my bulk upload after it has been approved?" The answer is: items will stay live in the search results until they expire. For some providers, items can expire before an updated bulk upload is submitted, so make sure to schedule your bulk uploads accordingly! Occasionally we have to take items down that don't comply with our Editorial Policies and Program Policies. While we notify providers when we take down items, you can help ensure your items stay active with the following tips:

- If your item uses the price attribute, the price you include must match the price on the landing page, or all of the items in your account will be removed. This is one of the most common reasons why items are removed, and it can be easily prevented by refreshing your bulk upload when prices change on your site. Also, if you sell items in bulk, the price included on Base should be the price of each item multiplied by the minimum order quantity amount. In addition, if the items you list include a mail-in-rebate, please be sure to include the pre-rebate price.

- Include working links that point to specific item pages, rather than to the main page on your site or another search page. If that Nintendo DS you're selling is out of stock, use the quantity attribute and set the value to "0", or remove it from your account. If you know your site will be down for some time, you can temporarily stop showing your items publicly by pausing your items. -If you use the product_type attribute, the value included should be the most general category on your site that still accurately describes the product. For example, let's say you're selling Mario Kart DS, and you have a category structure on your site that looks like this: "Home>Video Games>Nintendo DS>ESRB Rating E". You don't want to copy this entire category structure into this attribute value. You have four categories to choose from to include as the product_type value, but only one, "Video Games," accurately describes the product. This will help us match your item to users' search queries and will optimize your item in the search results. If you want to go even further, you can include the information left out of the product_type attribute value in the platform and rating attributes. For a list of example product types, please click here.

- Don't submit affiliate products, replica goods, copyrighted material, or other disallowed items listed in our Program Policies. This will not only cause your items to be removed, but can prevent submission of additional items.

- Avoid keyword stuffing and gimmicky repetition of characters. Instead, use as many applicable attributes that honestly reflect the items you're listing. It helps us match your items to search queries and just looks good. More information can be found in our Editorial Guidelines.

Remember, it's in the best interest of our providers, users, and advertisers that all active items comply with our policies and guidelines. If your items get taken down and changes are requested, we will work with you to ensure your items are reapproved. However, using the tips above and following our policies can help ensure your items continue to stay active and available to users.

by Google Base Blog at February 24, 2007 12:33 AM

 

February 23, 2007

Search Engine Roundtable

Can You Remove "Google Custom Search" From Search Box?

When you install the Google Custom Search Engine on your pages, on many browsers, you will notice that inside the search box is read in a light font, "Google Custom Search." Here is a screen shot of our implementation on...

by rustybrick at February 23, 2007 06:37 PM under Other Google Topics

John Battelle

Tim Armstrong on Future of Google Ads

Ad Age reports from a BofA chat session. "Consumers are on 24 hours a day, you should have all your products available to them," Mr. Armstrong said. He said he couldn't "think of any companies where there isn't room left to grow with us."... (Go to Searchblog Main)

February 23, 2007 05:07 PM under Media/Tech Business Models

 

February 22, 2007

(Official) Google Books

Getting personal with Google Book Search



It’s safe to say that we write about ourselves a fair amount on this blog. We don’t think this is necessarily a bad thing, but for this post, we’re going to catch some other writers in the act of writing about themselves. Strange but true: before blogs, people used writing implements such as pen and paper to record their thoughts. Don’t believe me? Let’s look at some of the evidence.

One of the founding works of this genre is certainly St. Augustine’s Confessions . It’s estimated that this book was written around 400 AD, making it one of the first autobiographies ever. For a different brand of confession, you can have a look at Thomas De Quincey’s Confessions of an English Opium Eater .

Both of these books are interesting reads, but personally, my favorite sort of autobiographical writing is the journal. If you’re nostalgic for the American Revolution, have a gander at the diary of George Washington, or if you’re feeling particularly old school, why not spring for Christopher Columbus’ journal? You can download both of these books if you'd like to catch up on the lives of these figures on the go.

If history’s not to your liking, you can browse Henry David Thoreau’s journal Autumn , which is dominated by the experience of nature. Or explore the minds of two of twentieth-century Europe’s most acclaimed authors, Bertolt Brecht and André Gide, each of whom journaled extensively. There are four volumes to Gide’s journals, all of which are on Google Book Search, and the volume of Brecht’s writings spans 20 years.

Some of these authors had a heightened awareness of their audience — both confessional works, in particular, weren’t written for the benefit of the authors themselves but rather for the reader. Now that all of these books are part of Google Book Search, they’re open to everything from scholarly searches to the most inane of queries. You can discover the most revelatory minutiae of towering figures of literature and history just as easily as you can call up the most useless facts about their lives. Out of all the works I’ve listed here, guess who writes most frequently about their breakfast? Trust me, it’s not even close: George Washington.

Update: George Washington's journal is not currently available as a PDF download. We're working to include this option on all public domain works.

by Inside Google Book Search at February 22, 2007 09:49 PM

Buddy Book Searches... and it works!



OK, it's true. Google Book Search works the way we say it does. During our many discussions with publishers, we often cite a statistic from a Google/Jupiter Research Consumer Survey: 66% of people conduct research online before making a purchase offline. We also say Google Book Search helps people find and sample the right book at the right time and, through this discovery, helps the physical book circulate. I'm happy to provide a precise example of how this really works.

I got an email over the weekend from one of my college buddies (now a lawyer) who found himself using Google Book Search to get exactly the book he needed. Here is Mike's happy tale of Book Search discovery:
I was asked by a client to make a check list of every employment law issue that might arise in a merger situation. That's a huge question and I wasn't sure that I would hit every issue — especially the benefits issues since I don't often practice in employee benefits matters. I typed a search into Google ("employment law issues in mergers and acquisitions") and the first hit was a book reference to Employee Benefits in Mergers and Acquisitions by Ilene Ferenczy. The Google Book Search link gave me the table of contents and some other information — more than enough to tell me that this was a great book for my project.

Searching Google further, I was able to determine that the book was at a library in Chicago. I thought about purchasing the book but it sells for approximately $800. My local law library tried to arrange to borrow the book, but ended up buying it when it looked like the inter-library loan would be a problem.

All of this took less than twenty minutes of his highly billable time. Exciting news, indeed, for Google Book Search, the publisher, the library and, of course, Mike.

by Inside Google Book Search at February 22, 2007 09:44 PM

Googling Google

Google Spreadsheets to get charts as early as tomorrow?

Yesterday I posted an article about a bunch of hidden code I found inside Google Spreadsheets — and just tonight, Michael Arrington has some information about a possible "major announcement" from Google tomorrow. Well, to add fuel to this fire, I can guarantee this file didn't exist yesterday (I specifically looked for it) — it clearly [...]

by Garett Rogers at February 22, 2007 04:04 AM under Google Docs

Researcher Buzz

ResearchBuzz: Now We Are 400

Thursday marks ResearchBuzz’ 400th issue. The Web site that became ResearchBuzz started in April 1998, with the newsletter starting in October 1998. 400 issues! Almost nine years! I’m pretty amazed.

To celebrate, I’ve made several upgrades and changes to the site.

1) Full-text RSS feeds — I’ve always been pretty resistant to full-text feeds because even without them, I’ve had problems with my content being grabbed by scrapers and reproduced without attribution or permission. But I’m trying them now in the hope that reader happiness outweighs scraper naughtiness. (I’ve also done a couple of other little site things, like upgrading WP and finally fixing the domain so the landing page is actually www.researchbuzz.org/wp .)

2) Massive Kebberfegg update — As you might remember, Kebberfegg ( Kebberfegg.com ) is a tool to generate keyword-based RSS feed without having to run around to a bunch of search engines. It launched in October 2005. I have updated it now so that it generates over 55 feeds in eleven different categories. Of course it’s still free to use, and a very fast way to generate LOTS of keyword-based feeds!

3) New Search Engine — SearchOfficialBlogs.com — Last June, I mused about an official corporate blog filter. With the advent of the Google Custom Search Engine I figured it would be a good time to try to build one. SearchOfficialBlogs.com searches over 140 different official blogs — from politicians, celebrities, musicians, companies, institutions, etc.

4) New Search Engine — JustAskAnybody.com — 100 Ask-An-Expert and advice sites and pages, all gathered together via Google Custom Search Engine in one giant search engine of massive expertise. Get lots of answers with a simple search at JustAskAnybody.com .

5) More virtuality — More developing and planning is going on in Second Life (virtual classes in information trapping are being mapped out), and I think I’ll be moving soon from my current location to a larger site with more prims and some serious mad scientist-ing. Visiting ResearchBuzzSL.com will take you to a slurl.com map of the current digs. More details on the way.

Everybody, thanks so much for reading and supporting ResearchBuzz. You’re awesome.

by admin at February 22, 2007 03:23 AM under Admin

 

February 21, 2007

(Official) Google Base

Got help?

By Jessica Behling, Google Base Support

If you've ever had a question about Google Base, whether it's how to post a single item or what you can do to optimize your bulk upload file, one great resource is the Google Base Help Center. On the main page you can browse through entries organized by topic, or search using keywords. If you're just interested in the day's top five questions, we've got those posted right under the search box on the main page.


One excellent feature: every article lets you send us feedback on whether the information provided helped you find the answer you were looking for. Just look for the "Was this information helpful?" section at the bottom of each answer and click a radio button to send us your feedback. We review all the votes on each article, and your feedback is valuable because it allows us to improve the information so that it continually meets your needs.

Another feature we've incorporated into many Help Center articles is screenshots. Whenever possible, images accompany our articles to give visual instructions in addition to the text. Each image highlights either the main point of the article or a certain step. Pay attention to areas inside a red box, as they are meant to draw your attention to a relevant part of the image. Lastly, make sure to check out the "You may also be interested in..." section at the bottom of each article. This is where we list other Help Center articles related to what you've just read.


If you haven't been to the Google Base Help Center, come visit and look around, and don't forget to send us your feedback.

by Google Base Blog at February 21, 2007 08:18 PM

(Official) Google Webmaster Central

Tips on using feeds and information on subscriber counts in Reader

Does your site have a feed? A feed can connect you to your readers and keep them returning to your content. Most blogs have feeds, but increasingly, other types of sites with frequently changing content are making feeds available as well. Some examples of sites that offer feeds:
Find out how many readers are subscribed to your feed
If your site has a feed, you can now get information about the number of Google Reader and Google Personalized Homepage subscribers. If you use Feedburner, you'll start to see numbers from these subscriptions taken into account. You can also find this number in the crawling data in your logs. We crawl feeds with the user-agent Feedfetcher-Google, so simply look for this user-agent in your logs to find the subscriber number. If multiple URLs point to the same feed, we may crawl each separately, so in this case, just count up the subscriber numbers listed for each unique feed-id. An example of what you might see in your logs is below:

User-Agent: Feedfetcher-Google; (+http://www.google.com/feedfetcher.html; 4 subscribers; feed-id=1794595805790851116)

Making your feed available to Google
You can submit your feed as a Sitemap in webmaster tools. This will let us know about the URLs listed in the feed so we can crawl and index them for web search. In addition, if you want to make sure your feed shows up in the list of available feeds for Google products, simply add a <link> tag with the feed URL to the <head> section of your page. For instance:

<link rel="alternate" type="application/atom+xml" title="Your Feed Title" href="http://www.example.com/atom.xml" />

Remember that Feedfetcher-Google retrieves feeds only for use in Google Reader and Personalized Homepage. For the content to appear in web search results, Googlebot will have to crawl it as well.

Don't yet have a feed?

If you use a content management system or blogging platform, feed functionality may be built right now. For instance, if you use Blogger, you can go to Settings > Site Feed and make sure that Publish Site Feed is set to Yes. You can also set the feed to either full or short and can add a footer. The URL listed here is what subscribers add to their feed readers. A link to this URL will appear on your blog.

More tips from the Google Reader team
In order to provide the best experience for your users, the Google Reader team has also put together some tips for feed publishers. This document covers feed best practices, common implementation pitfalls, and various ways to promote your feeds. Whether you're creating your feeds from scratch or have been publishing them for a long time, we encourage you to take a look at our tips to make the most of your feeds. If you have any questions, please get in touch.

by Nick Baum, Google Reader Product Manager at February 21, 2007 12:03 PM

Researcher Buzz

Ancestry.com Announces New African-American Family History Records

Genealogy site Ancestry.com has announced a huge new collection of African-American family history records, though compared to the passenger list collection it’s being positively chintzy with the free access (sign up for a free account and get three days free access, as opposed to “free access until the end of November”.)

This collection includes more than 55 million African-American family history records includes US Colored Troops service records, Freedmen’s Bureau records, and narratives from 3,500 former slaves. (Southern Claims Commission records are on the way.) The US Federal Census collection, which spans 1790-1930, has been upgraded to users can search for African-American entries (there are 53 million of them in the census.)

To get more information, visit the collection directly at http://www.ancestry.com/aahistory .

This post came from ResearchBuzz, a site with news and information about online data collections. Visit us at ResearchBuzz.com .

by admin at February 21, 2007 06:30 AM under History-Genealogy

(Official) Google AdWords API

Sandbox Maintenance - February 23

We will perform our regular refresh of the API Sandbox database on Friday, February 23. As a result, the Sandbox will be unavailable for a few hours.

As a result of this database refresh, all Sandbox user and account data will be erased. Therefore, you will need to first make a request without including a clientEmail header (call getClientAccounts for example) to create your five Sandbox client accounts.

-- Jon Diorio, Product Marketing

by AdWords API Team at February 21, 2007 01:18 AM

 

February 20, 2007

(Official) Google Analytics

Fun in the Google Analytics Forum

Have you ever needed some quick advice about using Google Analytics, or wanted to learn some cool tricks? The Analytics Help Forum in Google Groups is a great place to go to see people helping out their peers by asking for, and quickly sharing, best practices, references, advice, and observations.


There are six discussion sections: Analytics Basics , Tracking Your Site , Your ROI, Troubleshooting, Urchin 5 Software, and Miscellaneous, each with a good number of interesting contributions.

For example, in this helpful discussion thread user 'MercuryTide' asks, "Does anyone know if it is possible to have tracking report to 2 different GA accounts?" User 'ShoreTel' and user 'bac' reply that this can be accomplished by resetting the _uff flag, each giving a different method of doing so.

And sometimes experienced users will answer a request for tips on more than just troubleshooting Google Analytics. In another discussion thread , user 'agapit' says, "I have just changed a site design and layout. I have not changed any marketing parameters. Bounce rate went down from 62% on home page to 49%. What proven design suggestions that lower Bounce Rates are there?"

'Caleb @ Pop,' an experienced Google Analytics Authorized Consultant, replies, "The most important thing to keeping bounce rate low is giving the visitor what they want to find right away." He goes on to give a helpful example of the path from ad click to conversion, citing that when possible, the landing pages should be customized to contain the converting action mentioned in the ad or link. And he recommends linking to a specific product page when advertising that product, rather than linking to the home page which would require some navigation by the visitor.

For lively discussion about Google Analytics, visit our Google Group. You can ask for answers to your questions, contribute your own knowledge, or just read through the different discussion threads to learn more.


by Google Analytics Blog at February 20, 2007 11:22 PM

 

February 19, 2007

(Googler) Matt Cutts

I’m in Dublin..

Not so much blog posting this week, as I’m trying to get as much as I can from visiting Dublin. I’ll talk about more later.

Highlight so far include
- meeting lots of fantastic Google colleagues in the Dublin office. It was hard to tear myself away today because I was having such a good time talking to people.
- visiting the Guiness Storehouse.
- taking a short train ride to Howth this weekend.

I’ll try to get some pictures and comments about SES London up at some point.

by Matt Cutts at February 19, 2007 04:24 PM under Weblog/blog

 

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